Anthropologie Influencer Marketing Coordinator
Anthropologie · Philadelphia, PA · 1 wk ago
MarketingFull-time
Anthropologie is looking for an Influencer Marketing Coordinator. The Influencer Marketing Coordinator will support the day-to-day of the Anthropologie influencer marketing team. This person will report to the Influencer Marketing Associate and partner with Anthropologie’s crossfunctional teams to support the execution of the Anthropologie, AnthroLiving and BHLDN influencer campaigns and giftings. This position will be based in Philadelphia, PA at our Home Office. Role Responsibilities Assist in management of Influencer campaigns for Anthropologie , AnthroLiving and AnthroWeddings. Including but not limited to:Expand Anthropologie brand awareness by staying up-to-date on up-and-coming influencers excelling in reach and engagement KPIs as well as brand relevant content to test within Anthropologie campaignsAssist in the curation of face sheets, cast scouting for campaigns and contractsManage campaign timelines and coordination of campaign launch from following up of content concepts, placing product orders, managing content deadlines, initial content approvals, tracking live content and reportingEnsure that product selections adhere to campaign concept and brief parameters prior to placing orders as well as site availability. When orders are placed, manage all steps inclusive of order tracking & resolving order issuesCurate product SKU lists to pass off to web dev. team for anthropologie.com linking purposes and create UTMs to provide Influencers for contentCapture live content inclusive of IG Stories and ensuring all deliverable obligations are met and track all content on monday.comEnsure social teams are supporting live influencer content via community managementCoordinate with digital team on content available for paid social needs and assist in whitelisting strategy by ensuring branded content tool is utilizedAssist in ambassador initiatives including but not limited to: campaign launch process, bonus campaigns, collecting reviews, outfitting program coordination, co-op campaignsManage regular pulse of influencer giftings process including but not limited to:Recommending key product gifting opportunities during key calendar momentsCoordinate with art team on asset needs: packaging, card inserts, handwritten notesCoordinate with digital teams on landing page experiences, UTMs, QR codes, etc.Coordinate with product teams to curate a personalized gifting product selection that relates to story/brand message being told via giftingPlace gifting product orders and manage gifting package process inclusive of sending gifts and coordinate trackingCoordinate entire process of opportunistic influencer giftingsAssist in execution of the celebrity home giftings program including but not limited to order placements, inventory checking, landing page coordination, recappingExperiences and Events:Assist in casting for Anthropologie brand events and experiencesPartner with cross functional teams on invitation assets, casting expectations, casting approvals and product ordersManage outfitting process for influencer attendeesBudget:Assist in Influencer budget coordination in a timely manner including:Invoice submission assistanceMonthly finance tracker and trial balance completionRecapping:Ensure all influencer partners are verified on Creator IQ to accurately pull performancePartner with Influencer Associate on pulling together performance metrics to create actionable takeaways and recapping for campaignsOutreach to gifting recipients or event attendees for their account reporting if deliverables aren’t requiredResponsible for recapping and reporting on content for all giftings and events Role Qualifications Minimum 1+ years influencer management experience requiredObtained Bachelor's Degree in Marketing, Business, Communications or related fieldA charismatic and proactive style of communication desired for external communicationStrong organization skills inclusive of building timelines and tracking weekly and daily product orders and able to work on a variety of projects at one time in a fast-paced environmentStrong writing and communication skills #Anthropologie The Perks URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits EEO Statement URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.