Annual Giving Manager

Qualifications

• Bachelor’s degree in related field (i.e. marketing, business etc.)
• OREight (8) years of directly related experience may be substituted for the degree
• Three to five (3–5) years of experience in annual giving or direct response fundraising
• Demonstrated success managing multi-channel fundraising campaigns
• Strong fundraising copywriting skills
• Experience using donor databases/CRM platforms for analysis and strategy, especially Blackbaud Raiser’s Edge
• Valid Driver’s license and reliable transportation

Essential Responsibilities

• Develop and implement a comprehensive annual giving strategy to meet revenue targets.
• Manage a portfolio of direct response campaigns including direct mail, email, annual fundraising and challenge campaigns.
• Work in conjunction with marketing on messaging, branding and website giving.
• Forecast revenue and track progress toward annual goals.
• Design segmentation strategies.
• Collaborate with Marketing Department pertaining to regular messaging regarding annual gifts.
• Build structured upgrade pathways from entry-level donors to leadership annual giving and major gifts.
• Collaborate with Major Gifts Officers to identify qualification-ready prospects.
• Use CRM data to inform segmentation, targeting, and campaign strategy.
• Monitor KPIs including response rate, annual gift size, donor retention rate, acquisition cost and ROI by channel.
• Ensure timely and meaningful stewardship for annual fund donors through donor communications.
• Collaborate on annual reports and impact communications tied to individual giving.
• Maintain strong working knowledge of Easterseals’ CRM platform in coordination with Development Operations.
• Support accurate gift entry workflows and segmentation tracking.
• Monitor donor pipeline transitions into mid-level and major gifts.

Compensation

$70,000-80,000 based on education and experience.

Hours

Monday through Friday, 8:30am-5:00pm. (occasional weekends)