Analytics Manager – Marketing and Media Optimization

About the role

At Morgan & Morgan, the work we do matters. For millions of Americans we’re their last line of defense against insurance companies, large corporations, or defective goods. Our over 6,000 employees—from attorneys in all 50 states to client support staff, creative marketing, and operations teams—share the mission “For the People.” This position is based in Brooklyn, NY.

Responsibilities

• Guide data analysts focused on marketing performance, attribution, and optimization across multiple media channels.
• Develop and refine media‑mix models using open‑source and proprietary frameworks to assess media contribution and guide budget allocation.
• Conduct testing and experiment design to isolate the causal impact of specific campaigns or media types.
• Build and maintain automated ETL pipelines and workflows to integrate data from media platforms, intake systems, and TV‑spend platforms.
• Manage the intake, transformation, and validation of media, spend, and case data from multiple sources to ensure accurate performance reporting.
• Develop forecasting models for key performance metrics such as CPI, lead volume, and conversion rates.
• Create dashboards to communicate insights to marketing, finance, and executive stakeholders.
• Partner with Media and Finance teams to ensure alignment on performance KPIs, campaign goals, and media planning.
• Monitor data pipelines and model performance, iterating based on campaign outcomes and evolving media mix.

Requirements

• Bachelor’s degree (or foreign equivalent) in Data Science, Statistics, or Financial Management.
• At least 2 years of experience in a data analyst position.
• Minimum 2 years of hands‑on experience with Python, R‑Studio, Sisense Cloud Data, Power BI, and Tableau.

Pay

Salary offered: $100,000 – $119,000 per year. Telecommuting is permitted.

Benefits

• Medical insurance
• Dental insurance
• 401(k) retirement plan
• Paid time off
• Paid holidays