Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, relocation provided)
About the role
The B2B Digital Marketing team at Agoda is seeking analysts to support our partners across various digital marketing channels. This role involves experimenting with campaign performance, modeling data, and reporting insights.
Responsibilities
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines.
- Adapt to new product features and roll out changes from successful tests.
- Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques, and liaise with product teams on implementation roadmap.
- Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.
Requirements
- Bachelor’s degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, business, or science).
- Excellent verbal and written communication skills in English.
- 2+ years of experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business for a fast-growing global tech company.
- Experience in one or more data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, SQL, and visualization tools like Tableau, Power BI.
- Ability to move fast and make decisions on objective evidence rather than subjective gut feel.
- Innate desire to take ownership, make an impact, and influence outcomes.
- Excellent organizational skills, attention to detail, and ability to work independently.
Preferred Skills
- Experience in digital marketing or ecommerce.
- Experience with A/B testing and other testing metrics.
- Strong presentation and negotiation skills.
- Skills that foster collaboration and team spirit.
Qualifications
- Experience in data representation, data analysis, SQL, data analytics, analytics, python (programming language), data mining, data science, R (programming language), and Tableau.
- Data visualization and business intelligence (BI) skills.
- Machine learning and statistics knowledge.
- Experience with Microsoft SQL Server.
Benefits
No specific benefits are mentioned in the job posting.
Pay
No specific pay information is provided in the job posting.
Schedule
No specific schedule information is provided in the job posting.
Company Information
Agoda is a company that bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, Agoda now connects people to destinations and experiences worldwide. With a diverse team of over 7,000 people from 90 countries, Agoda operates in offices around the globe. The B2B Digital Marketing team is part of Agoda's B2B Marketing organization and works closely with Commercial, Product, Data, and regional Marketing teams to deliver high-quality, scalable marketing campaigns for partners across B2B2C channels.
Equal Opportunity Employer
At Agoda, we are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.