Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, relocation provided)

Agoda · Boston, MA · 5 days ago

MarketingFull-time

About the role

The B2B Digital Marketing team at Agoda is responsible for delivering high-quality, scalable marketing campaigns for our partners across B2B2C channels. We work closely with Commercial, Product, Data, and regional Marketing teams to ensure campaigns are efficiently executed, performance is clearly measured, and partners receive actionable, data-driven recommendations that drive value for both Agoda and our partners.

Our mission is to balance operational excellence with growth impact—building repeatable, scalable frameworks that allow us to support dozens of partners at once, while still delivering insights tailored to each partner's performance and business context.

Responsibilities

Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines.
Adapt to new product features and roll out changes from successful tests.
Model vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g., understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on implementation roadmap.
Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.

Requirements

Bachelor’s degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, business, or science).
Excellent verbal and written communication skills in English.
2+ years of experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business for a fast-growing global tech company.
Experience in one or more data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL), and visualization tools (Tableau, Power BI).
Ability to move fast and make decisions on objective evidence rather than subjective gut feel.
Innate desire to take ownership, make an impact, and influence outcomes.
Excellent organizational skills, attention to detail, and ability to work independently.

Preferred Skills

Experience in digital marketing or ecommerce.
Experience with A/B testing and other testing metrics.
Strong presentation and negotiation skills.
Experience fostering collaboration and team spirit.

Qualifications

Experience in data analysis and modeling.
Data representation, data analysis, SQL, data analytics, analytics, python (programming language), data mining, data science, R (programming language), and tableau.
Business analysis, business intelligence (BI), Microsoft SQL Server, machine learning, statistics, power bi.

Benefits

No specific benefits mentioned in the job posting.

Pay

No specific pay information provided in the job posting.

Schedule

No specific schedule information provided in the job posting.

Additional Information

Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:

Experimentation and optimizing campaign performance.
Modeling vast amounts of data generated by experiments.
Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.

It's great if you have:

Experience in digital marketing or ecommerce.
Experience with A/B testing and other testing metrics.
Strong presentation and negotiation skills.
Experience fostering collaboration and team spirit.

Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.

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