Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, relocation provided)

About the role

The B2B Digital Marketing team at Agoda is responsible for delivering high-quality, scalable marketing campaigns for our partners across B2B2C channels. We work closely with Commercial, Product, Data, and regional Marketing teams to ensure campaigns are efficiently executed, performance is clearly measured, and partners receive actionable, data-driven recommendations that drive value for both Agoda and our partners.

Our mission is to balance operational excellence with growth impact — building repeatable, scalable frameworks that allow us to support dozens of partners at once, while still delivering insights tailored to each partner's performance and business context.

Responsibilities

• Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines.
• Adapt to new product features and roll out changes from successful tests.
• Model vast amounts of data generated by experiments, develop predictive models using data science techniques, and liaise with product teams on implementation roadmap.
• Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.

Requirements

• Bachelor’s degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, business, or science).
• Excellent verbal and written communication skills in English.
• 2+ years of experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business for a fast-growing global tech company.
• Experience in one or more data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, SQL, and visualization tools like Tableau, Power BI.
• Ability to move fast and make decisions on objective evidence rather than subjective gut feel.
• Innate desire to take ownership, make an impact, and influence outcomes.
• Excellent organizational skills, attention to detail, and ability to work independently.

Preferred Skills

• Experience in digital marketing or ecommerce.
• Experience with A/B testing and other testing metrics.
• Strong presentation and negotiation skills.
• Experience fostering collaboration and team spirit.

Qualifications

• Experience in data representation, data analysis, SQL, data analytics, analytics, Python (programming language), data mining, data science, R (programming language), and Tableau.
• Experience in business analysis, business intelligence (BI), Microsoft SQL Server, machine learning, statistics, Power BI.

Benefits

At Agoda, we offer a competitive compensation package, including a comprehensive benefits program that includes health insurance, retirement plans, paid time off, and more.

Pay

Compensation is commensurate with experience and qualifications.

Schedule

Full-time position available.

Company Information

Agoda is part of Booking Holdings [NASDAQ: BKNG] and is headquartered in San Francisco. We have offices in various locations including San Jose, Los Angeles, San Diego, Oakland, Denver, Miami, Orlando, Atlanta, Chicago, Boston, Detroit, New York, Portland, Philadelphia, Dallas, Houston, Austin, Seattle, Washington D.C., Tirana, Yerevan, Sydney, Melbourne, Perth, Vienna, Graz, Baku, Minsk, Brussels, Antwerp, Ghent, Charleroi, São Paulo, Sofia, Toronto, Vancouver, Montreal, Shanghai, Beijing, Shenzhen, Zagreb, Cyprus, Prague, Brno, Ostrava, Copenhagen, Cairo, Alexandria, Giza, Estonia, Helsinki, Paris, Nice, Marseille, Rouen, Lyon, Toulouse, Tirana, Jerusalem, Manila, Warsaw, Krakow, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Capetown, Johannesburg, Seoul, Barcelona, Madride, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, Izmir, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Malaga,