Analyst Relations Manager

Responsibilities

• Co-create and lead SmartBear’s global Analyst Relations strategy to continuously influence and improve analyst perception.
• Own relationships with key analyst firms, serving as both the primary orchestrator and a credible representative of SmartBear in analyst engagements.
• Reinvent and scale SmartBear’s AR program, driving measurable impact on coverage, sentiment, and market positioning.
• Co-create and execute a global Analyst Relations strategy in partnership with Marketing Leadership.
• Partner closely with Product Management, Product Marketing, Sales, and PR/Communications to align analyst engagement with business priorities.
• Own and manage relationships with key analysts. Orchestrate an aggressive calendar of briefings and inquiries for yourself and for members of the extended team.
• Lead end-to-end execution of major analyst evaluations (e.g., Magic Quadrants, Waves), ensuring high-quality submissions and outcomes.
• Act as the final quality owner for analyst-facing content, refining and translating messaging into compelling, analyst-ready narratives.
• Define, track, and report on AR KPIs (coverage, sentiment, share of voice, and business impact), continuously improving program effectiveness.

Requirements

• 6–8+ years of experience in Analyst Relations, Product Marketing, or related B2B SaaS roles.
• Proven success managing relationships with firms like Gartner, Forrester, and IDC and influencing analyst perception.
• Experience owning major analyst evaluations (e.g., MQ, Wave) and driving strong positioning outcomes.
• Ability to independently engage analysts as a credible representative of SmartBear, with sufficient technical depth to discuss DevOps, APIs, and software quality.
• Strong editorial and storytelling skills, with experience refining messaging into high-quality analyst deliverables.
• Experience building AR programs that have a data-driven approach to defining and measuring success.

Qualifications

• Proven ability to develop and maintain strong relationships with analysts and influencers.
• Excellent communication and interpersonal skills, with the ability to articulate complex technical concepts clearly and persuasively.
• Experience with market research tools and techniques, including but not limited to surveys, focus groups, and competitive analysis.
• Knowledge of the analyst relations landscape, including the roles and responsibilities of key analyst firms.
• Understanding of the software development lifecycle and the role of testing and quality assurance in it.

Skills

• Strategic thinking and problem-solving skills.
• Project management and organizational skills.
• Technical writing and editing skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong analytical and data-driven skills.

Benefits

• Competitive compensation package including base salary and potential performance bonus.
• Flexible work arrangements, including remote work options.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Continuous learning and development opportunities.
• Inclusive and supportive workplace culture.

Pay

• Estimated Base Salary Range: $108,000 - $127,000 USD

Schedule

• Full-time position.