Analyst, Omnichannel Media & Consumer Insights

About the role

Marc Jacobs International, powered by the creative genius of Marc Jacobs, seeks an Analyst, Omnichannel Media & Consumer Insights to join the Marketing Team based in its New York City (SoHo) headquarters. The role supports the evolution of full-funnel marketing and consumer journey strategy, sitting within the Omnichannel Media & Consumer Journey team and supporting both media performance and CRM/customer analytics across the business. The ideal candidate combines strong analytical rigor with curiosity around consumer behavior, culture, and commerce, and will partner closely across Marketing, CRM, E-commerce, Merchandising, Retail, Finance, and external agency teams to help optimize customer acquisition, retention, media effectiveness, and overall business performance.

Responsibilities

• Media & Performance Analytics: Support full-funnel media reporting and analytics across awareness, consideration, conversion, and retention channels; analyze paid media performance across digital platforms including Meta, Google, TikTok, YouTube, affiliate, display, and emerging channels; develop reporting frameworks that connect media investment to business outcomes including traffic, conversion, revenue, CAC, ROAS, and customer quality; track and analyze media effectiveness by audience, creative, product category, and campaign; partner with agency teams to monitor pacing, performance trends, and optimization opportunities; build recurring dashboards and executive summaries for leadership teams.
• Consumer & CRM Analytics: Support CRM analytics and customer segmentation initiatives in partnership with the CRM lead; analyze customer lifecycle behavior including acquisition, retention, repeat purchase, churn, and loyalty trends; evaluate customer LTV, purchase frequency, cohort performance, and audience health; help identify opportunities for personalization, retention growth, and customer re-engagement; analyze email performance and promotional effectiveness across campaigns and seasonal activations; support testing frameworks across messaging, targeting, cadence, and consumer journey optimization.
• Business & Commercial Insights: Connect marketing and consumer data to broader business performance and sales outcomes; identify actionable insights across customer behavior, merchandising trends, traffic patterns, and conversion dynamics; support forecasting, scenario modeling, and growth opportunity analysis; monitor competitive landscape, industry benchmarks, and evolving consumer trends; help build a more connected view of the omnichannel customer journey across retail, e-commerce, media, and CRM touchpoints.

Qualifications

• 2–5 years of experience in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights.
• Strong analytical and quantitative skills with ability to synthesize complex data into clear recommendations.
• Experience working with media analytics, attribution, customer data, and reporting platforms.
• Familiarity with KPIs including CAC, LTV, ROAS, conversion rate, retention, AOV, and customer cohorts.
• Advanced Excel and strong proficiency in reporting and visualization tools such as Tableau, Looker, Power BI, or similar.
• Experience with GA4 and digital media platforms preferred.
• Highly organized with strong attention to detail and ability to manage multiple workstreams.
• Naturally curious about consumer behavior, culture, retail, and luxury/fashion trends.
• Strong communication skills with the ability to present insights clearly to both analytical and non-analytical partners.

Benefits

• Medical, dental, and vision insurance.
• Short and long-term disability coverage.
• Employee discounts.
• 401k plan with employer match and automatic employee contributions.

Pay

The compensation for this position ranges from $80,000‑$85,000 annually, dependent upon candidate’s relevant skills and experience.