Omnichannel Marketing Analyst

About the role

Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring an Omnichannel Marketing Analyst. This position can be based in Bedford, NH or Minneapolis, MN.

Responsibilities

• Lead comprehensive post-program analyses for major omnichannel campaigns across key retail accounts, partnering with Finance and Trade Planning to deliver actionable insights and optimization recommendations.
• Analyze coupon effectiveness across multiple offer types, platforms, products, and customer segments to identify performance trends and maximize marketing ROI.
• Aid with volume forecasting and financial reporting to provide clear visibility into business risks and opportunities versus budget and historical performance.
• Own bi-monthly, Excel-based budget reconciliation, comparing actual spend against allocations to ensure strict adherence to financial targets.
• Manage the end-to-end invoice processing workflow and maintain highly accurate financial tracking systems for internal stakeholder alignment.
• Manage the end-to-end coupon management process, including identifying field sales requirements, defining strategic offer types, and initiating barcode and creative development.
• Track coupon redemptions and conduct post-campaign evaluations to measure the overall financial and commercial impact.
• Partner with the retail execution team to coordinate the production and in-store implementation of printed coupons, point-of-sale (POS) materials, and other retail components.
• Translate complex campaign metrics into clear, actionable business recommendations to help shape future commercial strategy.
• Serve as the dedicated, go-to resource for all omnichannel budget and coupon-related activities within the Lactalis Yogurt business unit.
• Act as the primary operational point of contact for Sales leadership, Finance, Accounts Payable/Receivable, and agency partners on all budget tracking and coupon execution matters.
• Leverage strong collaboration, communication, and organizational skills to manage cross-functional priorities and adapt seamlessly to evolving business needs.

Requirements

• A high school diploma or equivalent required (advanced degree preferred).
• 1+ years of analytically focused work experience in CPG Marketing or Sales; experience in Finance, Sales Planning, or Shopper Marketing is a plus.
• Advanced Excel skills required; proficiency in PowerPoint is essential.
• Proven experience managing budgets and evaluating program ROI.
• Experience with syndicated market data and panel tools (e.g., IRI, Nielsen, Spectra, Numerator, HH Panel, SPINS) is a plus.

Qualifications

• Ability to organize the planning and control process, managing budgets and forecasts in strict alignment with corporate strategies and business needs.
• Proven experience managing budgets and evaluating program ROI.
• Strong foundational understanding of overall business operations and financial management principles.
• Proven ability to structure complex problems, develop actionable solutions, and maintain a high level of attention to detail.
• Ability to thrive in a fast-paced environment, manage multiple concurrent projects under pressure, and proactively identify potential roadblocks before they impact deadlines; brings a positive, "can-do" approach to daily challenges.

Skills

• Excellent written and verbal communication skills, with the ability to convey information clearly, practice active listening, and engage effectively with stakeholders across all levels and departments.
• Collaborative and open-minded partner who works effectively across functions and organizational levels, prioritizing team success and collective goals.
• Proven problem-solving skills, including the ability to structure complex problems, develop actionable solutions, and maintain a high level of attention to detail.
• Agility & Resilience: Ability to thrive in a fast-paced environment, manage multiple concurrent projects under pressure, and proactively identify potential roadblocks before they impact deadlines; brings a positive, "can-do" approach to daily challenges.

Benefits

• We offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options.
• We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one.
• We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement.

Pay

The pay range for this position is $60,000 - $70,000 annually.

Schedule

This position requires physical presence in the office, in accordance with the guidelines of the Hybrid Work Policy (3 days in-office, 2 days WFH).