Analyst - eCommerce Data

About the role

Reporting to the Director of eCommerce Testing & Analytics, the Data Analyst will be responsible for owning eCommerce tracking plans and ensuring data quality through release cycles, building data pipelines to automate monitoring of eCommerce KPIs, and delivering actionable eCommerce product and commercial performance insights to teams within the larger Marketing and eCommerce groups.

Responsibilities

• Own the end-to-end digital tracking strategy for MyMSC and broader digital platforms, ensuring accurate instrumentation and validation across releases.
• Build and maintain automated data pipelines tracking post-booking KPIs, including ancillary attach, upsell performance, average order value, engagement, and conversion/drop-off.
• Translate raw behavioral and transactional data into clear insights focused on MyMSC performance, surfacing opportunities to improve the post-booking experience.
• Partner with Digital Product and Analytics leadership to map the MyMSC journey, define measurement frameworks, and identify friction points and growth opportunities.
• Design and maintain scalable, self-serve dashboards (Power BI, Looker, etc.) to monitor post-booking performance and key digital KPIs.
• Ensure data integrity through tracking audits, QA processes, and close collaboration with engineering teams.
• Support migration to Adobe Analytics, including tracking implementation, validation, and KPI continuity.
• Deliver executive-ready insights on post-booking behavior, trends, and optimization opportunities.
• Identify and support opportunities to integrate AI and predictive analytics (e.g., personalization, upsell propensity, dynamic experiences within MyMSC).
• Leverage modern AI tools (e.g., agentic coding assistants) to accelerate development, automate workflows, and improve analytical output.

Requirements

• Bachelor’s or Master’s Degree in a quantitative or related field, or equivalent experience.
• 3–6 years of experience in data analytics, including ownership of reporting and dashboards in a business environment.
• Strong SQL and Python skills for data extraction, transformation, and analysis.
• Experience with cloud data platforms (e.g., Snowflake, Redshift, BigQuery).
• Experience with BI tools (Tableau, Power BI, Looker).
• Familiarity with web analytics platforms (Adobe Analytics and/or Google Analytics GA4).
• Working knowledge of A/B testing tools (Optimizely, Adobe Target, etc.).
• Understanding of digital tracking and tagging (GTM, Adobe Launch).
• Experience using AI tools to improve productivity and automate workflows.
• Strong communication skills with the ability to translate data into business insights.
• Highly self-directed with the ability to prioritize and execute in a fast-paced environment.
• Experience with digital product analytics, post-booking journeys, or revenue optimization strongly preferred.

Qualifications

• Fluent in English (additional languages a plus).
• Willingness to travel occasionally to Geneva and other operational locations.

Skills

• Strong analytical and technical skills.
• A bias for execution.
• A desire to own and scale a critical part of the digital experience.

Benefits

MSC Cruises is an e-verify employer. MSC Cruises USA is an equal opportunity employer that complies with EEOC rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs. Our commitment includes taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.