eCommerce Web Analyst

About the role

Support cross-functional teams by extracting, analyzing, and validating Ecommerce data
Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights across user segments and audiences
Analyze and translate user behavioral data into clear narratives that illustrate user journeys, informing Ecommerce strategy and optimization efforts
Design, develop, and maintain dashboards and recurring reporting
Support A/B testing and personalization, including test design, QA, monitoring, and results analysis/interpretation
Leverage cross-platform data sources to evaluate site, campaign, and test performance
Ensure data accuracy and consistency across reporting outputs
Conduct diagnostic analyses to identify performance trends and opportunities
Contribute to ongoing improvements in analytics processes and reporting efficiency

Qualifications

• Bachelor’s degree required
• 2+ years of experience in digital or Ecommerce analytics and/or A/B testing
• Strong analytical mindset with attention to detail
• Proficiency in Google Analytics and BigQuery (required)
• Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms
• Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus
• Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred
• Basic understanding of statistics and test measurement methodologies
• Ability to transform data into actionable insights that explain user behavior and on-site activity
• Strong communication skills and collaborative mindset

Core Competencies (All Employees)

• Drive for Results
• Customer Focus
• Creativity
• Interpersonal Savvy
• Learning Agility
• Dealing with Ambiguity

Equal Opportunity Statement

Tapestry, Inc. is an equal opportunity and affirmative action employer committed to hiring and developing exceptional talent. All employment decisions are based on qualifications and business needs, without regard to any legally protected status.

Competencies for All Employees

• Courage
• Creativity
• Customer Focus
• Dealing with Ambiguity
• Drive for Results
• Interpersonal Savvy
• Learning on the Fly

Kate Spade

is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans With Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com

Base Pay Range

$65,000.00-$75,000.00

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance