Analyst, Digital Business (Bilingual - English/Spanish)

About the role

The Digital Business Analyst plays a critical role in shaping, optimizing, and driving adoption of North America’s digital portfolio. This role blends data-driven insights, business partnerships, and strategic activation to ensure our digital platforms deliver measurable value to Sales, Marketing, and our Distributor/Customer ecosystem.

Responsibilities

• Analyze data across digital front-office platforms to inform enhancements, requirements, and optimization.
• Translate business needs from Sales and Marketing into clear digital requirements.
• Partner cross-functionally to support the digital roadmap and ensure alignment across North America initiatives.
• Support activation and adoption strategies that increase the usage and value of digital tools.
• Monitor performance metrics and recommend improvements based on trends and user behavior.
• Support go-to-market planning for new tool launches and enhancements.
• Facilitate collaboration between regional teams, global digital teams, and commercial and business partners.
• Identify digital friction points and propose solutions to improve user experience.
• Translate business needs into clear business and functional requirements that drive effective digital product design and delivery.
• Own the end-to-end requirements across all software development lifecycle phases, ensuring traceability, quality, and alignment through development, testing, and release.
• Champion a data-driven culture within the organization.

Qualifications

• 3–5 years experience as a Business Intelligence Analyst, Digital Analyst, or similar role (eCommerce, Brand Management, Digital Marketing, Product Innovation).
• Must be bilingual: English and Spanish.
• Strong analytical skills with the ability to interpret data sets and translate them into insights.
• Experience partnering with Sales, Marketing, Commercial teams, and Digital Product, eCommerce or Development/Engineering Teams.
• Familiarity with digital platforms, user experience concepts, and data visualization tools.
• Strong organizational and project coordination skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple priorities and meet deadlines.
• Strong knowledge of Microsoft Office and AI Tools.

Education

Bachelor's degree in Business, Marketing, Communications, or related field.

Company Values

We are a multicultural and diverse team that is open and collaborative. This is the perfect time to join as we go through our digital transformation. Our environment values curiosity, proactive accountability, cross-functional partnership, innovation, and a strong bias toward action.

Equal Opportunity Employer

We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife’s ongoing success.