Analyst, Digital Communications

At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.

About the role

The Digital Communications Analyst will create and deploy complex, highly variable campaigns to our customers across email, SMS, mobile push, and the App. This role manages up to 15 campaigns per month, overseeing projects from briefing through creative development, segmentation, QA, deployment, and measurement for Panera Bread and its business divisions. The ideal candidate has working knowledge of email/mobile marketing, campaign management technology, and related tools (Braze, Talon One, or marketing automation platforms). Location: Newton, MA (hybrid).

Responsibilities

• Develop up to 15 campaigns per month to deliver on various business strategies, utilizing MarTech tools to create targeted, dynamic-content driven campaign requirements, build campaign audience lists, and liaise with data teams to access new data for campaigns.
• Become a trusted advisor to key business partners, providing thoughtful recommendations for email and mobile channel strategy.
• Proactively recommend ways to optimize marketing campaign performance through A/B testing, personalization, and dynamic content.
• Communicate detailed creative briefs and execution requirements for internal and external partners.
• Build targeting requests and campaign requirements, and manage database segmentation targeting through Braze.
• Manage the end-to-end execution process for mobile deployments, including quality assurance and testing.
• Manage setup, testing, and deployment of rewards and offers alongside external partners.
• Tag and track all communications appropriately to measure effectiveness against campaign goals.
• Monitor campaign performance upon deployment and provide reporting to business stakeholders; based on results, make recommendations to continuously improve upon campaigns.
• Ensure flawless execution of marketing campaigns through rigorous QA protocols to minimize customer impact and business risk.

Requirements

• Bachelor’s degree in marketing, communications, or equivalent; agency experience is a plus.
• Minimum of 2+ years of digital or email marketing experience, including deploying email and mobile campaigns; experience creating journeys and campaigns in Braze, Adobe Campaign Classic, or similar email service provider preferred.
• Experience in web/content management is a plus.
• Experience working with data teams on targeting and segmentation and pulling lists through ESP or campaign management tools.
• Knowledge of best practices in email and mobile design, delivery, and customer engagement; understanding of CAN-SPAM and compliance in email and mobile opt-in best practices.
• Interest in knowledge-building across new technology and communication areas.
• Experience managing creative development and directing agencies or internal teams.
• Comfortable translating reporting into actionable recommendations.
• Extremely process-driven and results-driven—able to define and communicate clear deadlines and schedules for campaign processes.
• Strong attention to detail and project management skills.
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment while managing multiple projects.
• Exceptional verbal and written communication and analytical skills.
• Excellent team player who can take direction from multiple individuals, learns quickly, and is adaptable.
• Working knowledge of email “drag and drop” editors, HTML, CSS, or SQL is a plus.

Pay

Competitive pay range: $83,685 - $117,160 annually. The actual pay offered will be determined by multiple factors, including the candidate’s relevant experience, job-related knowledge, skills, and geographical location.