Americas Digital Marketing Director

Essential Duties And Responsibilities

• Develop and own a comprehensive digital marketing strategy aligned with Bureau Veritas Americas objectives, including channel strategy, customer journey optimization, and growth targets
• Establish clear KPIs linking digital activities to pipeline, revenue, and customer metrics
• Collaborate with executives to align initiatives with commercial priorities and drive a Digital Center of Excellence
• Position BV as a digital innovator through cutting-edge marketing and engagement models
• Design a scalable Americas digital marketing structure with roles for demand generation, automation, content, analytics, and SEO/SEM
• Recruit and develop high-caliber professionals with clear career progression and learning frameworks
• Foster cross-functional collaboration between digital, regional, sales, IT, and global teams
• Lead change initiatives to embed digital-first thinking and drive adoption of new tools
• Evaluate and implement best-in-class MarTech platforms (automation, analytics, ABM, CMS, social management)
• Establish standardized workflows, governance, and SOPs for campaigns and reporting
• Drive seamless integration between marketing and sales systems for closed-loop reporting
• Oversee integrated digital campaigns across paid media, organic search, email, social, webinars, and content syndication
• Drive qualified lead generation through inbound marketing and targeted advertising aligned to buyer personas
• Develop compelling, SEO-optimized content addressing customer pain points
• Continuously test and optimize landing pages, emails, and user experiences
• Deliver regular dashboards on campaign effectiveness, channel performance, and marketing ROI
• Foster experimentation and data-driven optimization across channels
• Monitor industry trends and competitor strategies
• Manage annual digital budget with clear allocation and ROI accountability

Required Education And Experience

• Bachelor’s degree in marketing, Business, or related field
• 10+ years of B2B marketing experience, with 5+ years in leadership roles
• Proven track record building and scaling digital marketing organizations in B2B environments, preferably in professional services, industrial, or technology sectors
• Deep expertise in marketing technology ecosystems including marketing automation platforms (Marketo, HubSpot, Pardot), CRM systems (Salesforce), analytics tools (Google Analytics, Adobe Analytics), and ABM platforms
• Demonstrated success driving measurable business outcomes through digital marketing initiatives (pipeline generation, revenue attribution, customer acquisition)
• Expert knowledge of SEO/SEM, paid media (Google Ads, LinkedIn), email marketing, marketing automation, and conversion rate optimization
• Proficiency with web analytics platforms, tag management, and data visualization tools (Tableau, Power BI)
• Understanding of HTML/CSS, website CMS platforms, and basic web development principles
• Deep understanding of North, South, and Central American markets — including cultural, regulatory, and economic nuances
• Strong experience in industrial, professional services, or TIC sectors (Testing, Inspection, Certification)
• Experience leading matrixed teams and managing external agencies across regions
• Experience managing marketing budgets of $2M+