Amazon Paid Media Specialist (Hybrid)

Key Responsibilities

• Own end to end Amazon paid media plans and execution in platform
• Plan, launch and optimize campaigns (Sponsored and DSP) to drive revenue growth, efficiency, and product/brand discovery
• Conduct keyword management, manage bids, and audience optimization
• Monitor performance daily and adjust with a data driven mindset
• Analyze campaign performance and provide actionable insights and reporting
• Support forecasting, budgeting, and pacing to ensure spend aligns with revenue and profitability goals
• Partner with Amazon Team, eCommerce, brand and growth marketing team members to support product launches, promotions, and go to market strategies

Requirements

• At least 3 years of hands-on Amazon ads experience
• Demonstrable mastery and success in campaign optimization (DSP and Sponsored), bid management, dayparting, audience building via AMC, and keyword strategy
• High proficiency in AMC for audience building and A/B testing
• Expert understanding of Amazon metrics (ACoS, CPC, TACoS, ROAS, NTB, impressions, CTR) and building KPI reports
• Strong business acumen, ability to connect media performance to broader business goals (revenue, margin, inventory, brand positioning)
• Strong attention to detail, active listening, and ability to manage multiple priorities