AI search & web lead

About the role

The AI Search & Web Lead at Watershed is responsible for owning the end-to-end web infrastructure and ensuring the visibility of the company's content in an evolving web landscape. This role sits within Demand Generation and involves maintaining the current CMS, managing a web developer, and overseeing a part-time agency.

Responsibilities

• Owns the organic and AI-sourced pipeline, contributing MQL and pipeline growth through organic and AI search.
• Works across SEO, content infrastructure, and on-page optimization to increase inbound lead volume and quality.
• Tracks and improves LLM rankings and AEO / GEO visibility and citation rate.
• Runs a rigorous testing program to optimize conversion rates at every step, focusing on pipeline impact.

Requirements

• A proven track record in scaling organic growth and improving LLM visibility and citations.
• A strong understanding of scaling and improving website content and functionality using AI tools and models.
• Experience in building and running a testing program from day one, without needing to write all the code yourself.
• Adept at managing external vendors and developers while keeping up with the latest trends and technologies.
• Strong analytical skills; able to track performance and identify areas for improvement.
• Deep knowledge and fluency in AI tools and models, both as a growth channel and a productivity tool.

Qualifications

• Willingness to work from an office 4 days per week, except for remote roles.

Benefits

• Competitive compensation range: $175K - $195K.

Pay

• $175K - $195K

Schedule

• Willingness to work from an office 4 days per week, except for remote roles.