AI Go-To-Market Coordinator

About the role

Reports To: Vice President • Department: Investment Research • Location: New York, Remote

We are seeking a highly organized and execution-focused AI Go-To-Market (GTM) Coordinator to support the planning, execution, and optimization of marketing campaigns that drive awareness, education, and adoption of AI-powered tools and capabilities among Financial Advisor teams. This six-month contract role is ideal for a marketing professional with strong project management, campaign execution, and content development skills who thrives in a fast-paced, collaborative environment. You will join the Smart Technologies & Advanced Analytics Team (STAAT), whose mission is to create an AI-powered platform advantage for Financial Advisors, enabling them to grow and serve clients more effectively. As part of the Marketing team, you will work cross-functionally with stakeholders across STAAT and Global Wealth Management US to deliver advisor-facing awareness, education, and adoption programs and campaigns in a complex environment.

Responsibilities

• Coordinate and execute integrated campaigns from initial planning through launch, measurement, and post-campaign optimization.
• Develop and deploy email campaigns, including audience coordination, content updates, testing, quality assurance, and launch support.
• Draft and update campaign content, including emails, landing pages, internal communications, and enablement materials.
• Create and maintain campaign timelines, project plans, status updates and marketing calendars.
• Partner with stakeholders within STAAT and business teams to gather inputs, manage reviews, and deliver campaigns accurately and on schedule.
• Perform quality assurance checks on campaign assets, links, audience lists, content, and communications before deployment.
• Monitor campaign performance and prepare clear updates on results, trends, and opportunities for improvement.
• Support the production and maintenance of user enablement resources, including guides, reference materials, videos, presentations, and training communications.
• Maintain and organize enablement content and assets within SharePoint.
• Use Microsoft Copilot and other approved AI-enabled tools to improve productivity, streamline routine tasks, and support campaign execution.
• Support additional digital communications, go-to-market programs, and campaign priorities as business needs evolve.

Requirements

• 2-5 years of experience executing campaigns, communications programs, or digital initiatives.
• Hands-on experience building and deploying email campaigns within an email marketing or marketing automation platform; Adobe Campaign experience is preferred.
• Experience supporting campaigns from planning and content development through execution, reporting, and optimization.
• Strong organizational and project management skills, with the ability to manage multiple deadlines and competing priorities.
• Experience drafting clear, engaging email, landing page, and campaign content.
• Proficiency in Microsoft Outlook, PowerPoint, Excel, and Word.
• Experience working in Microsoft SharePoint or a similar content platform.
• Comfort using campaign metrics, reporting dashboards, and performance data to identify actionable insights.
• Strong written and verbal communication skills and the ability to collaborate effectively across functions.
• A university degree or equivalent relevant experience.

Skills

• A self-starter with a strong bias for action who takes ownership and drives work forward.
• Detail-oriented and process-driven, with a commitment to accurate, high-quality execution.
• Curious about AI and emerging technologies and comfortable using tools such as Microsoft Copilot in your daily work.
• A collaborative team player who values diverse perspectives and shared outcomes.
• Thoughtful and able to exercise sound judgment, including knowing when to seek guidance.