AI Content Creator & Social Strategist

Why Box Needs You

We’re hiring an AI-native creator to help Box show up in the live AI conversation every day. This is not a traditional social media manager role. You will be perpetually online in the AI discourse—spotting what matters, forming smart takes, and publishing native content across modern social channels. This role is intentionally ring-fenced from the normal campaign machine so it doesn’t get deprioritized.

What You’ll Do

• Social-native content creation (soup-to-nuts)
• Publish original, platform-native content (posts, threads, short commentary, lightweight videos) on your own channels and on Box's channels.
• Develop a repeatable weekly cadence that keeps Box present in the conversation without waiting for campaign asks.
• Maintain a clear POV, aligned to Box: what matters, what's overhyped, and what enterprise leaders should do next.
• Clip and repurpose Box's produced video and interview content into platform-native formats — short highlight cuts, pull quotes, reaction threads — so long-form assets travel further than YouTube and the blog alone.
• Real-time engagement and conversation leadership
• Engage directly with high-signal creators, practitioners, CISOs, CIOs, and operators in the comments and threads where the conversation is happening.
• Build relationships and credibility over time (not drive one-off clicks).
• Be Box's most plugged-in observer of what's happening in AI and enterprise AI conversations: spot important topics early, understand what's gaining traction, identify where Box has a credible angle, and surface ideas before anyone has to ask.
• Signal and editorial feed
• Surface additional content opportunities and hand off to the team for production when the idea calls for a produced demo, explainer, or on-camera treatment.
• Identify which fast-lane items should graduate into durable editorial — an explainer, a reference page, a POV piece — and feed those into the editorial plan.

Guardrails and Autonomy

You’ll be trusted to operate with real autonomy — within guardrails. That means: you’ll have freedom to follow and lead the AI conversation day-to-day, you’ll operate in the context of Box’s positioning and overall marketing goals, and you’ll coordinate with campaign and launch teams, but your agenda is not dictated by ongoing marketing deliverables.

Who You Are

• Minimum requirements: Portfolio required: evidence you can consistently create AI content people actually read/watch (4–8 examples; include recent X/LinkedIn work)
• Deep immersion in the AI ecosystem (tools, builders, models, creators, conversations)—you’re already in it daily
• Deep familiarity with social media platforms— you understand the norms, formats, algorithms, and audience expectations on X, LinkedIn, and other relevant channels as they work today, not as they worked two years ago
• Strong editorial judgment and writing instincts: you know what's important, not just what's trending
• Ability to move fast while staying credible

Preferred

• May already have a following or a recognizable niche— that's a signal of credibility, not a requirement
• Comfort on-camera (optional but valuable)
• Experience working around enterprise tech topics (helpful, not required)