Agentic Commerce Optimization and Generative Engine Optimization Marketing Specialist

Principal Essential Duties & Responsibilities

• Develop and execute strategies to optimize product discoverability and conversion within AI-powered shopping assistants, conversational commerce interfaces, retailer recommendation engines, and emerging agentic commerce ecosystems.
• Ensure product data, attributes, and content structures align with evolving retailer and AI platform requirements to maximize visibility and conversion opportunities.
• Optimize product and brand content for generative AI search experiences, including conversational search engines, large language model (LLM) interfaces, AI shopping assistants, and answer engines.
• Develop answer-focused content, semantic keyword strategies, structured content enhancements, FAQ optimization, metadata improvements, and AI-readable product storytelling to improve visibility and relevance in generative search environments.
• Collaborate with the broader Digital Team to maintain accurate, complete, and optimized product content across retailer and owned digital channels.
• Manage structured product data, knowledge graphs, taxonomy alignment, metadata, schema readiness, and enhanced content to improve AI ingestion, retailer compliance, and search discoverability.
• Support workflow management through Salsify, Syndigo, and other PIM/DAM systems.
• Maintain reporting dashboards to identify optimization opportunities and improve digital commerce performance.
• Partner with the Digital Marketing Team to ensure product content adheres to retailer-specific algorithm requirements and evolving AI commerce standards.
• Support optimization efforts across major retailer ecosystems, including Walmart, Amazon, Kroger, Target, Instacart, and emerging commerce platforms, to improve digital shelf effectiveness and shopper engagement.

Minimum Education and Experience

• Bachelor’s degree or equivalent related work experience in Business Administration with a concentration in Marketing.
• 0–3 years of work experience.
• Digital marketing experience.
• Demonstrate strong attention to detail and organization.
• Demonstrate aptitude for critical reasoning and problem solving.
• Demonstrate project management and organizational skills.

Preferred Education and Experience

• Experience with retailer content optimization, retail media strategy, SEO/GEO best practices, AI-powered search platforms, analytics and reporting tools, and emerging commerce technologies.
• Familiarity with structured data/schema markup, conversational commerce, and generative AI ecosystems.