Agency Manager (Gaming Creator Network) - TikTok LIVE

About the role

We are seeking a Gaming Creator Agency & Ecosystem Manager to help scale TikTok’s gaming creator ecosystem in the U.S. This role sits at the intersection of creator growth, agency partnerships, publisher-led activations, and ecosystem operations, with a focus on scaling creator supply, improving cross-format content performance (LIVE + short video), and unlocking monetization opportunities across the gaming vertical.

Responsibilities

• Creator Recruitment & Ecosystem Growth.

  • Own end-to-end gaming creator recruitment through agency partnerships;
  • Identify, onboard, and scale high-potential gaming creators across a variety of gaming content formats;
  • Develop and execute category-specific growth strategies with agencies (by game, genre, and content format).

• Agency & Partner Management.

  • Manage day-to-day relationships and communications with gaming-focused creator agencies;
  • Serve as the primary point of contact for agency partners on TikTok gaming policies, tools, and best practices;
  • Partner with agencies and game publishers on creator and content campaigns, in-game events, and cross-format activations;
  • Design and execute creator campaigns based on publisher activations, ensuring strong alignment with content strategy and performance goals.

• Creator Education & Content Strategy.

  • Design and deliver training programs for gaming creators and agency partners;
  • Provide ongoing and scalable performance feedback to improve content quality, consistency, and output across formats.

• Monetization & Performance Management.

  • Drive creator monetization through LIVE gifting, platform incentives, and publisher-led campaigns;
  • Track and optimize performance across gaming content formats (views, engagement, revenue);
  • Partner with agencies to set goals, track performance, and ensure accountability.

• Cross-Functional Collaboration & Key Strategy Alignment.

  • Work closely with internal cross-functional teams to align on gaming vertical growth priorities;
  • Ensure clear ownership and execution across agency, publisher, and internal stakeholders;
  • Support OKR planning and execution to ensure full coverage of creator growth and content ecosystem needs.

• CN Support & Issue Management.

  • Establish a structured intake and tracking process for agency support requests, prioritizing issues to ensure timely resolution;
  • Identify recurring issues and develop SOPs to improve efficiency and resolution speed;
  • Serve as liaison between agencies and product teams by consolidating feedback on tools, features, and policies, and clearly communicating needs and proposed solutions.

Qualifications

• Demonstrated track record of success in creator agency management, gaming, live streaming, or digital media.
• Deep, practical understanding of the gaming ecosystem, including key stakeholders such as creators, agencies, and publishers.
• Experience across both short-form video and livestreaming ecosystems.
• Proven experience managing external partners and driving measurable growth outcomes.
• Strong understanding of content strategy, distribution, tracking, and monetization models.
• Excellent communication, stakeholder management, and analytical skills.
• Ability to operate in a fast-paced, cross-functional environment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.