Ag Marketing Coach

About Us

At Farm Bureau Financial Services, our client/members can feel confident knowing their family, home, cars, and other property are protected. We value a culture where integrity, teamwork, passion, service, leadership, and accountability are at the heart of every decision we make and every action we take. We're proud of our more than 80-year commitment to protecting the livelihoods and futures of our client/members and creating an atmosphere where our employees thrive.

Responsibilities

• Support the marketing activities of agents, provide training and troubleshooting on marketing systems and tools, including CRM, Marketing Toolkit, social media, agent websites, etc.
• Provide ideas, guidance, and support for local marketing activities and educate on best practices and guidelines.
• Serve as a resource to help agents drive new customer acquisition, cross-sell existing clients, and develop strategies that enhance client retention.
• Through monthly coaching calls and ad-hoc requests, support agents and their staff to plan marketing activities, answer marketing program and system questions, and provide up-to-date information on programs, initiatives, campaigns, and contests.
• Build relationships with your assigned agents, marketing peers, and field leadership, and collaborate on support of the agency force and achievement of company goals.
• Work with your assigned agents to establish goals, evaluate results and effectiveness of marketing activities, and make personalized recommendations for their local market.
• Serve as a valuable marketing resource in the field by providing feedback and ideas to Marketing Services leadership on programs, initiatives, opportunities, and agent marketing needs.
• Present and train on marketing topics and systems at the agency and state level.

Requirements

• Have a college degree or equivalent plus at least one year of relevant experience (marketing, sales, or insurance industry preferred).
• Be organized and able to multitask and effectively coordinate 60-70 agent offices in marketing support.
• Be a quick learner and tech-savvy to get up to speed on the many Marketing programs, tools, and systems available to agents.
• Have good communication, relationship building, and coaching skills in order to effectively work with agents and field leadership.

Benefits

• Enhanced 401K with a match
• Low-cost health, dental, and vision benefits
• Life and disability insurance options
• Paid time off, including holidays and volunteer time
• Onsite wellness facility with fitness classes and programs
• Daycare center and cafeteria
• Consideration for a hybrid work arrangement for many positions
• Career development and educational opportunities

Applicants must be currently authorized to work in the United States on a full-time, permanent basis without any type of immigration sponsorship now or in the future.