Marketing Manager - Dealer Programs

Key Responsibilities

• Develop, implement, and measure comprehensive dealer marketing strategies that generate qualified sales leads and support business growth.
• Create integrated marketing campaigns targeting key customer segments through a variety of channels.
• Partner with Marketing, Marketing Operations & Technology, Product Management, and Sales leadership to align marketing initiatives with business objectives.
• Collaborate with dealer personnel across the U.S. to develop and execute impactful marketing programs.
• Ensure dealer-facing digital and traditional marketing materials reflect established branding, messaging, and co-marketing standards.
• Lead the development, maintenance, and optimization of dealer landing pages.
• Champion the development and deployment of a Global Dealer Marketing Strategy.
• Work with international stakeholders to establish marketing standards, co-branding requirements, messaging guidelines, and dealer compliance expectations.
• Lead dealer marketing projects from concept through execution, ensuring delivery on time and within budget.
• Track, analyze, and report on program performance using key marketing metrics and insights.

Qualifications

• Bachelor’s degree in Marketing or Communications along with at least 5 years of experience in marketing, communications, dealer marketing, channel marketing, or related disciplines.
• Exceptional written, verbal, and presentation communication skills.
• Strong organizational skills with outstanding attention to detail.
• Proven ability to build relationships and collaborate effectively in a fast-paced, team-oriented environment.
• Demonstrated expertise in marketing strategy development and aligning marketing initiatives with business goals.
• Experience leading cross-functional projects and influencing stakeholders at multiple levels.
• Strong analytical skills with the ability to measure program effectiveness and communicate results.
• Experience managing budgets and optimizing marketing investments.
• Advanced proficiency with Microsoft Word, Excel, and PowerPoint.
• Ability to manage multiple priorities, work under tight deadlines, and consistently deliver high-quality results.
• Extensive travel.

Why Join Us?

• This is an exciting opportunity to make a meaningful impact on a growing dealer network while helping guide the marketing direction of a global organization.
• You'll work with talented professionals across multiple disciplines, lead high-visibility initiatives, and play a critical role in shaping the customer experience from strategy through execution.

Compensation And Benefits

• Adequate wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EEO

• Veterans/Disabilities

Nearest Major Market

• Lima

Nearest Secondary Market

• Findlay