Marketing Manager
L'Auberge Baton Rouge · Baton Rouge, LA · 2 wk ago
SalesFull-time
Responsibilities
- Hires, trains, motivates, evaluates, and supervises all direct reports
- Administers promotions and special events, including the development and implementation of ideas to coordinate with the calendar of events
- Writes project proformas and compiles financial budget for each event and promotion
- Recommends parameters, analyzes database information, and oversees the financial responsibility of the event through pre and post analysis documentation
- Oversees, supervises, and directs special event staff in coordination with related departments to arrange events and promotions for successful operation as measured by guest satisfaction
- Determines theme, décor, supplies, and food & beverage necessary for the event/promotion/tournament activities
- Ensures timely procurement of necessary parts and maintains par inventory
- Oversees the invitation initiation as well as internal marketing of all event activities
- Manages the events and promotions segments of the slot marketing system
- Affords assistance in establishing departmental objectives and business plans for special events and promotions, including budgeting, staffing, and goal-setting
- Oversees and provides monthly financial operating statements for all special events
- Complies with L’Auberge Baton Rouge standards, guidelines, and objectives and maintains administrative processes to ensure proper planning and efficient operation of department functions
Requirements
- Must be at least 21 years of age
- Must be able to obtain a Louisiana Gaming License
Qualifications
- Must possess a Bachelor’s Degree in Marketing
- Minimum of five years of Casino Services experience, with a minimum of three years’ experience in planning and executing successful special events programs
- Public relations skills preferred
- Experience in creating, developing, and implementing special events/promotions/tournaments for casino customer required
- Strong written and communication skills
- Understanding of casino player management system
- Ability to promote and execute all phases of special events planning with all involved departments
- Familiarity with current analytic tools required