Marketing Manager

About the role

The Marketing Manager leads brand growth, community engagement, marketing strategy, and public-facing initiatives across Pacific Health Group and its affiliated entities. This position serves as the operational leader of the marketing function and is responsible for driving brand awareness, community partnerships, patient and member engagement, referral source development, digital marketing initiatives, public relations efforts, and organizational visibility.

Responsibilities

• Develop and execute comprehensive marketing strategies that support organizational growth, brand awareness, service line expansion, and community engagement
• Translate executive vision into measurable marketing initiatives and campaigns
• Lead annual and quarterly marketing planning, budgeting, forecasting, and performance reporting
• Establish marketing KPIs, dashboards, and performance metrics
• Identify new opportunities to increase organizational visibility, referral partnerships, and community impact
• Ensure alignment between marketing initiatives and organizational objectives
• Maintain and strengthen brand integrity across all Pacific Health Group entities and affiliated organizations
• Oversee the creation of marketing collateral, presentations, advertisements, social media content, videos, print materials, and promotional assets
• Support the positioning and growth of affiliated brands while maintaining alignment with organizational objectives
• Develop and manage public relations strategies that enhance organizational visibility and reputation
• Coordinate media opportunities, press releases, interviews, and community announcements
• Support executive leadership with public-facing communications and speaking opportunities
• Aid in reputation management and crisis communication efforts when necessary
• Manage marketing projects from concept through execution and completion
• Manage vendor relationships, contracts, deliverables, timelines, and performance expectations
• Serve as the primary point of contact for marketing vendors, agencies, consultants, photographers, videographers, graphic designers, and advertising partners
• Coordinate internal and external events from planning through execution
• Support conferences, leadership speaking engagements, networking events, health fairs, ribbon cuttings, and community initiatives
• Manage event logistics, promotional materials, registrations, vendor coordination, and communications
• Measure event outcomes and identify opportunities for future growth and engagement
• Maintain marketing dashboards and reporting systems
• Track campaign performance, engagement metrics, referral growth, digital performance, and community outreach outcomes
• Analyze marketing data and provide recommendations for continuous improvement
• Prepare executive-level reports summarizing marketing activities, results, and strategic recommendations
• Cross-functional collaboration with Operations, Revenue Cycle, Human Resources, Behavioral Health, Community Programs, Member Services, and Executive Leadership
• Partner with vendors, agencies, and external partners to ensure all marketing initiatives align with organizational goals, regulatory requirements, and brand standards

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field required
• Minimum five (5) years of progressive marketing experience
• Minimum two (2) years of leadership, project management, or team oversight experience
• Experience in healthcare, managed care, public health, behavioral health, or other regulated industries strongly preferred
• Strong knowledge of digital marketing, branding, public relations, content development, and analytics
• Experience managing vendors, agencies, and external partners
• Exceptional communication, project management, organizational, and leadership skills
• Proficiency with Google Workspace, Microsoft Office, CRM platforms, marketing software, and analytics tools
• Valid California Driver's License and reliable transportation

Qualifications

• Minimum five (5) years of progressive marketing experience
• Minimum two (2) years of leadership, project management, or team oversight experience
• Experience in healthcare, managed care, public health, behavioral health, or other regulated industries strongly preferred
• Strong knowledge of digital marketing, branding, public relations, content development, and analytics
• Experience managing vendors, agencies, and external partners
• Exceptional communication, project management, organizational, and leadership skills
• Proficiency with Google Workspace, Microsoft Office, CRM platforms, marketing software, and analytics tools