Marketing Manager

Responsibilities

• Strategic Marketing Execution — Implement and refine comprehensive marketing strategies aligned with firm goals, collaborating with leadership and attorneys to prioritize target markets and practice areas.
• Brand Stewardship & Positioning — Manage and protect the firm’s brand identity, ensuring consistent messaging and visual standards across all communications and platforms.
• Digital Marketing & Content Leadership — Oversee website, email, social media, and digital campaigns; partner with attorneys to produce high-quality thought leadership content using modern tools, including AI and video.
• Client & Referral Growth — Strengthen client relationships and expand the firm’s referral network through coordinated, omnichannel engagement strategies that support retention and business development.
• Events, Sponsorships, & Visibility — Plan and execute events, sponsorships, and educational programs that elevate the firm’s presence and deepen professional relationships.
• Performance. Analytics & Market Insight — Track campaign performance, analyze industry trends and competitor activity, and provide actionable reporting on KPIs and ROI.
• Operational & Vendor Management — Manage marketing budgets, oversee vendor relationships, and provide regular updates to leadership on initiatives, outcomes, and strategic progress.

Qualifications

• Education & Experience — Bachelor’s degree in Marketing, Communications, Business Administration, or related field preferred; 8+ years in marketing or 6+ years in legal or professional services marketing with demonstrated results.
• Industry Expertise — Strong understanding of professional services marketing, with a preference for experience in the legal or financial sectors.
• Digital Marketing Proficiency — Working knowledge of website management, Google Analytics, email marketing platforms, and business-focused social media strategy.
• Advanced Marketing Tools — Expertise in Google Ads, Google Business Profiles, Meta advertising, keyword research, marketing automation/nurture funnels, newsletter platforms, Canva, Hootsuite, Excel, and AI-assisted marketing tools.
• Communication & Collaboration Skills — Exceptional written and verbal communication with the ability to partner effectively with attorneys, clients, and external vendors.
• Data-Driven & Strategic Thinking — Analytical mindset with the ability to interpret data, measure performance, and guide marketing decisions.
• Creative & Growth-Oriented Mindset — Innovative approach to marketing within a professional services environment and a commitment to staying current with legal marketing trends and best practices.
• Relationship Management — Relationship building experience in business development and in building partnerships with other professionals that support the growth and influence of the firm.

About Loker Law

At Loker Law, we’re a consumer protection firm on a mission—championing victims of identity theft and fighting back against inaccurate credit reporting. We empower clients to be heard and hold multi-billion-dollar corporations accountable when they get it wrong.

Loker Law Benefits

• Competitive compensation package
• Comprehensive health insurance coverage
• 401(k) plan with employer matching
• Generous paid time off and company holidays
• Modern, tech-forward work environment