Aftermarket Product Analyst

About the role

The Aftermarket Product Analyst will develop and implement strategic plans for a defined set of parts, assist in go-to-market strategies, and manage the product lifecycle for Aftermarket parts and products.

Responsibilities

• Develop and maintain go-to-market strategies for part groups.
• Coordinate the product development process for the Aftermarket.
• Align product marketing goals with Aftermarket goals.
• Support the Aftermarket team in coordinating the product development process.
• Identify the product lifecycle approach for products.
• Participate in the new product development process, providing leadership for the Aftermarket team.
• Develop strategies to expand the product portfolio offering for the Aftermarket.
• Work with the Aftermarket teams to apply an overall marketing strategy for the product offered to the market.
• Ensure an aligned market approach for product with the product lifecycle management market approach.
• Create value-added promotions and establish branding requirements for products.
• Work with the Global Procurement Supply Chain (GPSC) buyers to develop a source-to-market strategy to maximize profit.
• Present strategies to Senior Management for Aftermarket.
• Collaborate with the pricing team to identify pricing strategies to support the product go-to-market strategies in alignment with Aftermarket goals.
• Contribute to product planning through the demand forecasting effort.
• Evaluate sales trends, market conditions, customer perspectives, and competitors, and obtain sales team input to develop expected sale levels by commodity groups and the competitive landscape.

Requirements

• Bachelor’s degree in a related field and two (2) or more years of relevant experience in marketing, business, engineering, or product marketing (equivalent to eight (8) years total in education and experience).
• Standout qualifications include project management experience, aftermarket experience, business to business (B2B) marketing experience, and a master’s degree in business administration.

Qualifications

• Minimum qualifications include a bachelor’s degree in a related field and two (2) or more years of relevant experience in marketing, business, engineering, or product marketing (equivalent to eight (8) years total in education and experience).
• Standout qualifications include project management experience, aftermarket experience, business to business (B2B) marketing experience, and a master’s degree in business administration.

Skills

• Project management experience.
• Aftermarket experience.
• Business to Business (B2B) marketing experience.
• Master’s degree in business administration.

Benefits

Not specified.

Pay

$73,200.00 - $117,800.00

Schedule

Not specified.