Affiliate Manager (Tier 1)
2UP · Malta, MT · 13 mo ago
HybridManagementFull-time
What You’ll Do
- SEO Affiliate Acquisition & Growth: Identify, recruit, and onboard SEO-focused iGaming affiliates, including review sites, comparison platforms, and authority content publishers. Actively grow organic traffic channels that drive high-quality players and sustainable FTDs.
- Affiliate Relationship Management: Build long-term partnerships with SEO affiliates through regular communication, optimization discussions, and commercial alignment. Support affiliates with content guidance, landing page alignment, promotions, and conversion optimization.
- Performance Monitoring & Optimization: Track and analyze SEO affiliate performance, including traffic quality, player value, retention, and ROI. Optimize deals and placements based on performance data and long-term growth potential.
- Commercial & Deal Negotiation: Negotiate Revenue Share, Hybrid, and CPA models, with a strong preference for sustainable RevShare-driven partnerships. Ensure deal structures balance growth, risk control, and profitability.
- Campaign & Content Collaboration: Work closely with internal teams to align affiliate content, landing pages, and offers with SEO and conversion best practices. Coordinate promotions and campaigns that support organic visibility and long-term rankings.
- Market & Industry Insight: Stay up to date on SEO trends, Google updates, iGaming compliance changes, and competitor affiliate strategies. Provide feedback on GEO performance, keyword demand, and content gaps.
- Reporting & Stakeholder Communication: Prepare clear performance reports and insights for management. Communicate challenges, risks, and opportunities transparently.
- Operational Support: Offer hands-on support to streaming partners throughout campaign cycles.
Job Requirements
- Please apply ONLY IF you have relevant and proven work experience in the online crypto casino industry.
- We respect NDA obligations; however, if NDA/confidentiality restrictions prevent meaningful discussion of relevant experience during the CV screening/interview process, we may be unable to continue with the application.
- Experience: Minimum 3+ years in iGaming affiliate marketing, with a strong focus on SEO affiliates.
- SEO Affiliate Expertise: Demonstrated experience sourcing, managing, and scaling iGaming SEO review sites and content affiliates.
- Commercial Knowledge: Solid understanding of RevShare, Hybrid, and CPA models, with awareness of their risks and long-term value.
- Market Understanding: Familiarity with key GEOs and how SEO performance differs by region.
- Analytical Skills: Ability to evaluate affiliate performance using data and make optimization decisions.
- Tools: Experience with affiliate tracking platforms, reporting tools, and CRM systems.
- Communication: Strong negotiation and relationship management skills.
- Language: Fluent English required; additional languages are a plus.
- Independent & Remote-Ready: Comfortable working autonomously in a fast-paced, startup-style environment.
- Adaptable: Able to manage multiple affiliates and priorities across global markets.
- Bonus Points: - Direct experience working with top crypto casino brands.
- - Existing relationships with high-quality iGaming SEO affiliates.
- - Strong understanding of organic search, content monetization, and SEO fundamentals.
- - Exposure to broader growth marketing strategies within iGaming.