Affiliate and UGC Manager

About the role

Blueair is seeking an Affiliate & UGC Manager to own how the company grows through affiliate and creator content partnerships. This is a hands-on, execution-focused role running affiliate and UGC programs end to end, from partner and creator relationships through contracting, budget, and performance. The role requires being in-office Tuesday-Thursday in Bellevue, WA, with flexibility for global team collaboration across time zones.

Responsibilities

• Affiliate Program Management: Own affiliate platform management and partner recruitment, building and maintaining relationships with partners including influencers networks, content sites, and loyalty and deal sites. Own campaign management from launch through wrap, commission and offer economics, newsletter execution, UTM and discount code structure, program integrity including trademark bidding policy and coupon compliance, and coordinate product seeding across affiliate partners.
• UGC Program Management: Own creator sourcing, briefing, and contracting to build a pipeline of on-brand content creators. Manage UGC campaign execution and content approvals, order fulfillment and asset collection, and build a steady supply of UGC for brand, DTC, and social channels.
• Creator & Partner Relationships: Own day-to-day relationship management across affiliate and UGC programs. Vet partners against brand safety standards, own contracting, budget, and invoicing, manage usage rights and licensing terms, own the affiliate and UGC platform stack including ShopMy, LTK, and GRIN, and maintain partner records in the master creator database. Bring a test-and-learn approach to partner selection, offers, and formats.
• Performance & Insights: Own affiliate and UGC performance reporting, translating results into partner-level decisions. Support boosting of high-performing content in partnership with social and paid media. Track program contribution to revenue with a clear line from creator activity to measurable outcomes.
• Cross-Functional Partnership: Partner with brand team to integrate affiliate and UGC opportunities into broader campaigns and launches. Work with the Head of Brand and Lead, Social & Influencer Marketing to align affiliate, UGC, influencer, and celebrity efforts into one holistic advocacy strategy. Partner with Head of DTC and TikTok Shop Manager to connect creator commerce to on-platform conversion.

Requirements

• Must Haves:
  • 4 to 6 years in affiliate marketing, creator marketing, or partnership marketing
  • Hands-on experience with creator commerce and affiliate platforms such as ShopMy, LTK, GRIN, or comparable
  • Experience managing partner and creator relationships end to end, from recruitment through performance optimization
  • Comfort owning budgets, invoicing, and contracting for creator and affiliate programs
  • Familiarity with affiliate program compliance, including trademark bidding, coupon leakage, and enforcement of partner terms
  • Strong analytical mindset, comfortable turning performance data into partner-level decisions
  • Excellent organizational skills, with the ability to manage many concurrent partner relationships at once
  • Understanding of how partner and creator selection should reflect brand positioning and audience needs
  • A collaborative execution partner who brings broader strategy to life alongside brand, social, and DTC
• Nice to Haves:
  • Experience in wellness, health, or another purpose-driven consumer brand
  • Experience running UGC programs alongside affiliate work
  • Familiarity with TikTok Shop and creator-driven commerce
  • Familiarity with whitelisting and paid social amplification workflows
  • Working fluency with AI tools for creator briefing, workflow, and reporting

Pay

$100,000 - $120,000 per year. This position is bonus eligible.

Benefits

• Health insurance (medical, dental and vision)
• 401K with company match
• Parental leave
• Sick leave
• Paid vacation and holidays
• Access to numerous additional perks and benefits