Advertisment: Marketing Manager

Job Responsibilities

• Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.
• Lead and supervise the workflow of other team members in the department.
• Participate in the research and development of new products.
• Work closely with the R&D department on the modification of existing products and termination of ineffective products.
• Gather and analyze customer feedback.
• Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.
• Establish and maintain a unique product voice throughout all product lines and promotional materials.
• Outline and manage the marketing department's annual budget; monitor and track costs to deliver on budget.
• Plan and oversee advertising and promotional activities, including print, electronic and digital media.
• Perform media buys required to promote companies' products and agenda.
• Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website.
• Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.
• Monitor the competition including marketing activities on a regular basis.
• Establish and maintain relationships with select industry influencers.
• Supervise, review and approve all corporate sponsorships and donation requests.
• Represent the company at trade shows, trade association meetings, etc., to promote products.
• Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.

Qualifications/Experience

• Bachelor's degree in marketing
• Minimum five (5) to seven (7) years related work experience
• Knowledge of Digital and New Media including Email marketing
• Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X
• Experience working with creative design software Photoshop or creative design platform, Canva is required
• Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint
• Strong management, organizational and interpersonal skills
• Ability to manage multiple projects/priorities, simultaneously

Physical Requirements

• Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds
• Frequent driving
• Frequent verbal communication
• Prolonged standing at times
• Ability to travel up to 40% of the time
• Ability to operate standard office equipment - computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc.

Pay and Benefits

$90k - $120k + benefits. Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to their 'disability' or 'protected veteran status.'