Advertising Performance Manager

About the role

Responsible for managing advertising performance across various platforms. Key tasks include analyzing campaign metrics, optimizing ad spend, and collaborating with cross-functional teams.

Responsibilities

• Analyze and interpret advertising performance data to inform strategic decisions
• Optimize ad spend to maximize ROI while adhering to budget constraints
• Collaborate with creative and media teams to ensure alignment with brand messaging
• Develop and maintain relationships with key stakeholders and vendors
• Stay current with industry trends and best practices in digital marketing

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 3 years of experience in advertising or digital marketing
• Strong analytical skills with proficiency in Excel and Google Analytics
• Excellent communication and interpersonal skills
• Ability to work independently and manage multiple projects simultaneously

Qualifications

• Experience with PPC campaigns, SEO, and social media marketing
• Knowledge of Google Ads, Facebook Ads, and other major platforms
• Understanding of attribution modeling and conversion tracking
• Proficiency in SQL for data analysis

Skills

• Data analysis and interpretation
• Project management and organizational skills
• Communication and collaboration
• Technical proficiency with digital marketing tools

Benefits

• Competitive salary package
• Flexible working hours
• Professional development opportunities
• Health insurance benefits

Pay

• $80,000 - $100,000 annually

Schedule

• Full-time position
• Monday to Friday, 9 AM to 5 PM