Performance Marketing Manager
Ecommerce Guide · United States · 1 mo ago
RemoteRemoteMarketingFull-time
About INSÉRIF
INSÉRIF is a UK-founded accessories brand built around the belief that personalisation shouldn't mean compromising on design or quality. We create thoughtfully designed accessories that combine quality materials, timeless design and meaningful personalisation, with complimentary personalisation at the heart of what we do. As a digital-first global brand, we're entering an exciting stage of growth and are looking for a commercially minded Performance Marketing Manager to accelerate customer acquisition and drive profitable growth across our paid channels.
Responsibilities
- Paid Media Strategy
- Own the paid acquisition strategy across all markets.
- Build quarterly and annual channel plans.
- Manage media budgets and forecasting.
- Deliver profitable customer acquisition against CPA, MER and ROAS targets.
- Identify new growth channels and testing opportunities.
- Channel Ownership
- Manage all paid activity including:
- Meta
- Google Search
- Google Shopping
- Performance Max
- YouTube
- TikTok
- Affiliate Marketing
- Influencer Paid Amplification
- Display & Retargeting
- Manage all paid activity including:
- Creative Strategy
- Work closely with the Content Manager and Digital & Social Executive to:
- Brief new ad creative
- Analyse creative performance
- Identify winning hooks and messaging
- Develop UGC testing plans
- Improve CTR and conversion
- Work closely with the Content Manager and Digital & Social Executive to:
- Reporting & Analysis
- Own weekly reporting across:
- Revenue
- Spend
- ROAS
- MER
- CAC
- CPA
- Customer acquisition
- Incrementality
- Attribution
- Provide clear recommendations rather than simply reporting numbers.
- Own weekly reporting across:
- CRO Collaboration
- Partner with the Ecommerce Manager to improve:
- Landing pages
- Product pages
- Conversion rate
- Customer journey
- Checkout performance
- Partner with the Ecommerce Manager to improve:
Skills & Experience
- 4+ years in ecommerce performance marketing
- Experience managing £500k+ annual media budgets
- Strong Meta and Google expertise
- Shopify experience
- Google Analytics 4
- Attribution knowledge
- Excellent Excel / Google Sheets
- Commercial mindset
- Strong analytical skills
- Pinterest, TikTok and Microsoft ads experience
Success Measures
- Revenue growth
- ROAS
- MER
- Customer acquisition
- New customer growth
- CPA improvement
- Testing velocity
- Budget efficiency
Working Model
- Full-time
- Fully remote
Why Join INSÉRIF
- Work directly with the founders and senior team
- Genuine ownership of paid performance and significant media budgets
- Opportunity to make a measurable impact on the growth of an international brand
Compensation
Competitive, dependent on experience.
Benefits
- Employee discount
- Company events
- Work from home