Advertising Coordinator (Paid Media)

Responsibilities

• Support the planning, coordination, and execution of paid advertising campaigns across multiple digital channels.
• Assist Paid Media Specialists with campaign setup, optimization, quality assurance, and ongoing monitoring across advertising platforms outside of Google and Meta.
• Maintain campaign calendars, project trackers, and internal documentation.
• Cook up creative requests and organize advertising assets with internal stakeholders.
• Pull, organize, and distribute campaign performance reports.
• Monitor budgets, spend pacing, and campaign performance metrics.
• Absorb keyword research, competitor analysis, and market research projects.
• Identify performance trends, optimization opportunities, and actionable insights through campaign data analysis.
• Maintain accurate campaign records and ensure information is current across systems.
• Support advertising testing initiatives and track results.
• Develop an understanding of emerging advertising platforms and progressively take ownership of campaign management responsibilities as experience grows.
• Partner with Brand Managers, Innovation, Analytics, and 3P teams to support new product launches, promotional campaigns, and seasonal initiatives.
• Provide administrative and project support to the Advertising team as needed.

Requirements

• 1–3 years of experience in marketing, advertising, ecommerce, or a related field preferred.
• Strong organizational skills with exceptional attention to detail.
• Strong analytical and problem-solving abilities.
• Comfortable working with Microsoft Excel, Google Sheets, and reporting tools.
• Ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Self-starter with a desire to learn and take ownership of responsibilities.
• Positive attitude with a willingness to support the team wherever needed.
• Experience with any digital advertising platform (Google Ads, Meta Ads, Amazon Ads, Walmart Connect, Wayfair Advertising, or similar) is a plus but not required.