Admissions Counselor/Recruiter

PRIMARY DUTIES AND RESPONSIBILITIES

• Mets or exceeds assigned enrollment targets and key performance indicators (KPIs).
• Develops and executes territory-specific recruitment plans with measurable objectives and quarterly benchmarks.
• Identifies and recruits potential students through targeted outreach and strategic territory analysis.
• Affirms opportunities and implements effective recruitment plans based on best practices.
• Develops and maintains relationships with high schools, community colleges, businesses, and organizations in assigned territory.
• Travels within Alaska and the Lower 48 to represent APU at college fairs, high schools, and community events.
• Makes presentations to appropriate groups and organizations.
• Maintains consistent contact with counselors, advisors, and community partners.
• Proactively reaches out to prospective students throughout the application lifecycle (inquiry, application, admission, registration, orientation).
• Maintains personalized contact with students and families, directing them to appropriate campus resources.
• Responds effectively to inquiries through email, phone, and face-to-face conversations.
• Assists students in identifying appropriate academic programs.
• Plans and coordinates campus visit programs and tours.
• Tracks and reports comprehensive data on student contact, response rates, and recruitment outcomes.
• Maintains detailed records of recruitment activities in APU's student information system/CRM.
• Maintains student admission application files.
• Collaborates with faculty, Registrar, Student Life, and Student Financial Services to support admission and matriculation.
• Aids in evaluation of student applications and promotes on-campus recruitment events.
• Ensures NACAC professional standards and FERPA guidelines are maintained.

KNOWLEDGE, SKILLS and ABILITIES

• Knowledge of college admissions processes and degree programs.
• Strong organizational skills with ability to manage multiple tasks under tight deadlines.
• Proficiency in Microsoft Excel, databases, CRM systems, and student information systems.
• Excellent communication skills (verbal and written) with ability to adapt style to diverse audiences.
• Ability to build productive relationships and influence decisions through trust and credibility.
• Skill in working successfully with diverse populations.

MINIMUM QUALIFICATIONS

• Associates Degree from a regionally accredited college or university.
• One (1) year of sales, recruitment and/or other customer service-related fields.

QUALIFICATIONS PREFERRED

• Bachelor's degree from a regionally accredited college or university in communications, marketing, or related discipline.
• At least one (1) year of prior college recruitment/admissions work with demonstrated results.
• Experience with data management, CRM systems, and enrollment data analysis.

ADDITIONAL REQUIREMENTS

• Ability to work irregular hours, including occasional evenings and weekends.
• Current and valid driver's license with ability to pass driving record check.
• Ability to travel independently in and out of state including being comfortable driving University or rental vehicles.
• Some driving of up to four hours is required periodically.
• Ability to travel to conferences and recruiting events is required (20-40% travel with some seasons heavier than others).

MINIMUM PHYSICAL REQUIREMENTS

• Occasionally required to stand, walk, sit, reach, climb stairs, balance, or kneel.
• Must occasionally lift and/or move up to 25 pounds.