Admissions Communication Specialist

About The Job

ADMISSIONS COMMUNICATION SPECIALIST – ADMISSIONS
Full-time, 12 month position

Responsibilities

• Working with the Director of Admissions, develop and execute communication plans for prospective students at all stages of the admissions funnel, including inquiry, applicant, admitted, and confirmed student populations.
• Career: Recruitment Communication Strategy
• Coordinate strategic messaging campaigns focused on recruitment, yield, event promotion, FAFSA completion, scholarship deadlines, and enrollment milestones.
• Audience: Assist in developing segmented communication strategies for specific student populations, including first-year, transfer, online, adult, and out-of-state students.
• Metric: Monitor communication performance metrics and recommend improvements based on engagement and conversion data.

CRM & Communication Operations

• Manage and maintain communication workflows within the institution’s CRM system (e.g., Slate).
• Build, test, and deploy email campaigns, text message campaigns, event communications, and automated workflows.
• Ensure accuracy and quality control of communications, including merge fields, audience segmentation, and timing of delivery.
• Support CRM data integrity and collaborate with admissions operations staff on recruitment processes and reporting.

Content Development

• Draft and edit recruitment-focused content for email, print, text messaging, social media collaboration with Marketing and Communications, and digital advertising.
• Ensure communications maintain consistent institutional voice, tone, and branding standards.
• Develop communication content that emphasizes affordability, academic programs, student experience, and enrollment value proposition.

Event & Yield Support

• Support communication efforts related to campus visit programs, admitted student events, orientation initiatives, and recruitment campaigns.
• Assist with event invitation development, registration communications, reminders, and follow-up messaging.
• Collaborate with Financial Aid and academic departments to communicate program-specific opportunities and student support resources.

Collaboration & Strategic Planning

• Partner with Marketing and Communications to align recruitment messaging and digital campaigns.
• Participate in enrollment strategy discussions and contribute ideas to improve prospective student engagement and enrollment outcomes.

Qualifications

• Minimum Qualifications: Bachelor's degree plus at least four years of relevant experience or Master's degree plus at least two years of relevant experience.
• Experience: Relevant experience in admissions and recruitment focused communications, marketing, recruitment, admissions processes, or customer relationship management.
• Skills: Strong written and verbal communication skills, ability to analyze communication effectiveness and engagement data.

Preferred Qualifications

• Master’s degree in Strategic Communications, Marketing, Higher Education, Communications, Public Relations, or a related field required at the time of hire or within 1 year of employment.
• Experience: Working in higher education admissions or enrollment management, in-depth experience using CRM platforms such as Slate, familiarity with email marketing, text messaging platforms, and digital communication strategies, knowledge of student recruitment and enrollment funnel strategies, experience with audience segmentation and communication analytics.

Pay And Benefits

Pay Range: $52,500 - $63,000 per year; depending on education/qualifications/experience
Time Appointment: 100% Appointment
Position Type: Faculty and P&A Staff

How To Apply

To be considered for this position, please click the Apply button and follow the instructions.
Required application materials: Resume and cover letter