Admissions Communication Specialist

About the role

The Admissions Communication Specialist is responsible for developing, implementing and executing strategic marketing and communication plans for the Undergraduate, Graduate and International Admissions Offices. This position is responsible for implementing CRM strategies, creating and executing an electronic communications and social media plan for each admissions cycle, editing and assisting in the production of admissions marketing materials and ensuring that both internal and external web and publication content related to Undergraduate, Graduate and International Admissions is up-to-date and relevant for prospective students and families.

Responsibilities

• Serves on the Admissions Communication team which oversees the Undergraduate, Graduate and International Admissions Marketing and Communication efforts. This includes developing a comprehensive communication plan for prospective students at every stage of the recruitment process.
• Collaborates with the Director of Admissions Communication and the Marketing Office in the creation and updating of marketing collateral.
• Collaborates with academic departments to develop a unique communication plan for each school and college that better markets their academic programs and compliments the overall communication plan.
• Manage, maintain and expand as appropriate, the Undergraduate, Graduate and International Admissions websites and social media accounts. Recommending and executing cutting-edge, interactive digital content and compelling social media campaigns.
• Create key messaging and copy that can be used consistently across all integrated marketing channels.
• Researches and remains up to date on all academic programs to best market those programs to prospective students and families.
• Provides pertinent data to schools and colleges in reference to enrollment goals and statistics.
• Maintains confidentiality.

Requirements

• Skill in the use of personal computers and related software applications.
• Ability to make administrative, and procedural decisions and judgments on sensitive, confidential issues.
• A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.
• Ability to plan, develop, and coordinate multiple projects.
• Ability to read and write at a level appropriate to the duties of the position.
• Ability to gather data, compile information, and prepare reports.
• Strong interpersonal and communication skills, and the ability to work effectively with a diverse faculty, staff and student body.
• Strong organizational skills and detail oriented.
• Excellent telephone courtesy, knowledge and experience.
• Knowledge of standard budgeting, and expenditure control procedures and documentation.
• Ability to interpret, adapt, and apply guidelines and procedures.
• Ability to make administrative/procedural decisions and judgments.
• Ability to create, compose, and edit written materials.
• Ability to investigate and analyze information and to draw conclusions.

Qualifications

• Bachelor’s degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.