Admissions Advisor

About the role

The Admissions Counselor at the University of Wisconsin Oshkosh plays a pivotal role in undergraduate recruitment. This position is responsible for executing strategic outreach initiatives designed to attract, engage, and enroll a talented student body that reflects the breadth of perspectives, experiences, and backgrounds found across Wisconsin and beyond. Counselors are expected to actively foster access and opportunity for all students, including those from historically underserved or underrepresented communities. The counselor will build relationships with prospective students and their families, represent UW Oshkosh at events on and off campus, and support institutional enrollment goals through personalized counseling, data-informed outreach, and collaborative planning. This position involves extensive travel during the fall semester, including overnight and occasional weekend commitments, as it represents the university across Wisconsin and beyond. Spring travel is also required, though to a lesser extent, and supports continued engagement and yield efforts.

Responsibilities

• Manage and implement recruitment strategies within an assigned geographic territory.
• Represent UW Oshkosh at high schools, community colleges, college fairs, and other outreach events.
• Lead on-campus and virtual information sessions, open houses, and workshops.
• Cultivate strong relationships with school counselors, community leaders, and influencers.
• Serve as the primary contact for students and families from your territory.
• Advise prospective students and families on admissions policies, academic offerings, financial aid, and student life.
• Evaluate freshman and transfer applications through holistic review.
• Provide guidance on transfer credit, residency, and re-admission processes.
• Respond to inquiries promptly via phone, email, and virtual platforms.
• Assist in planning and executing recruitment and yield events, both in-person and virtual.
• Contribute to marketing efforts through social media and other digital platforms to engage prospective students.
• Utilize CRM reports and dashboards and Enrollment IQ to manage and analyze territory data.
• Track engagement trends to optimize outreach and recruitment strategies.
• Audit and maintain student records; assess recruitment effectiveness based on established goals.
• Participate in ongoing professional development and training.
• Serve on departmental and university committees, as assigned.
• Maintain accurate records and contribute to continuous improvement in admissions operations.
• Counsels prospective and admitted students on educational planning and career opportunities.
• Engages in extensive outreach and recruitment events, representing the university to prospective students.
• Identifies, promotes, and maintains internal and external partnerships focusing on outreach, recruitment, and admission.
• Delivers directed admissions program messaging to internal and external audiences.
• Creates targeted communication plans and materials based on established goals.
• Evaluates program effectiveness and provides recommendations for improvement.
• Schedules logistics and secures resources for events to promote the institution.
• Identifies opportunities for and develops admissions and outreach events.
• Reviews, evaluates, and responds to student applications according to established policies and procedures.

Requirements

• Bachelor's degree.
• Strong communication, public speaking, and interpersonal skills.
• Proficiency in Microsoft Office and comfortable with CRM and data systems.
• Demonstrated cultural competency and commitment to fostering access, inclusion, and student success across a broad range of backgrounds and experiences.
• Valid driver's license for at least two years and willingness to travel (including overnights and weekends).
• Access to reliable internet for occasional remote work.

Qualifications

• Proficiency in a second language (Spanish preferred).
• Master's degree in higher education, student affairs, or a related field.
• Experience in college admissions, advising, or student recruitment.
• Familiarity with PeopleSoft, Enrollment IQ, CRM or comparable systems.
• Knowledge of the UW System and the educational landscape of Wisconsin.

Pay

Starting at $43,888 commensurate with experience.