Ad Trafficking Marketing Coordinator

About the role

Located in New York, NY, this 6+ month contract/hybrid role supports advertising trafficking, broadcast format execution, and commercial marketing initiatives for the Local Media business. Reporting to the Sales Operations & Marketing Lead, Local Media, the coordinator ensures accurate execution of advertising, sponsorship, and marketing commitments while liaising with Global Partnerships & Media (GPM) teams, external Ad Operations vendors, and internal partners across programming, production, technology, and sales.

Responsibilities

• Coordinate Local Media advertising and marketing trafficking across linear, streaming, and CTV platforms, ensuring accurate and timely execution of advertising, marketing and sponsorship commitments.
• Support trafficking workflows and operating processes between Local Media, GPM Ad Operations, Marketing, and third‑party Ad Operations partners, establishing clear responsibilities, handoffs, service levels, and escalation paths.
• Assist with managing Ad Operations vendor relationships and performance, including operational planning, quality control, issue resolution, resource management and requirements, and elevating continuous improvement.
• Coordinate execution of Local Media advertising formats, commercial break structures, inventory requirements (both advertising and marketing), and trafficking standards in partnership with Programming, Production, and broader GPM teams.
• Partner with Media Partnerships, Sales, and Sales Operations to translate sold campaigns, sponsorships, and new commercial opportunities into executable advertising solutions.
• Support trafficking readiness for new advertising products, formats, platforms, and capabilities, coordinating requirements across commercial, production, technology, and distribution stakeholders.
• Support the escalation and resolution for trafficking, campaign delivery, format, and other time‑sensitive commercial execution issues.
• Maintain and support reporting to monitor delivery accuracy, trafficking performance, vendor effectiveness, and operational efficiency, using insights to drive continuous improvement.
• Partner with the Sales Operations & Marketing Lead to support marketing initiatives that align with Local Media revenue priorities and advertising and sponsorship offerings.
• Support the development of sales‑enablement materials and commercial narratives covering Local Media inventory, advertising formats, platform capabilities, programming, and monetization opportunities.
• Coordinate with Marketing, Creative, Programming, and Production to develop assets and initiatives that showcase Local Media programming and commercial opportunities.
• Support efforts to enhance advertiser value and commercial storytelling through new formats, integrations, capabilities, and approaches to Local Media inventory.
• Partner with GPM Ad Operations, Media Partnerships, and Sales to support Local Media priorities and requirements within broader GPM processes and commercial strategies.
• Build effective working relationships across Programming, Production, Technology, Engineering, Distribution, Finance, Marketing, and other stakeholders to support alignment between commercial objectives and operational capabilities.
• Support the development and documentation of trafficking processes and quality‑control practices that enable consistent execution across Local Media markets and platforms.
• Identify and support opportunities for workflow improvements, systems optimization, and effective resource utilization to increase efficiency and reduce operational risk.
• Support the continued evolution of Local Media operations as new markets, distribution platforms, inventory types, and revenue opportunities are introduced.

Requirements

• Bachelor’s degree preferred.
• 3+ years of progressive experience in advertising trafficking, advertising operations, broadcast operations, or related fields.
• Demonstrated experience with advertising trafficking, campaign execution, and commercial inventory across linear and/or streaming media platforms.
• Experience partnering with third‑party Ad Operations vendors or operational service providers.
• Experience partnering across Ad Operations, Sales, Media Partnerships, Production, Programming, Technology, and other functions within a media organization.
• Experience supporting operational processes, performance reporting, and quality‑control practices.
• Sports media, live event, local/regional media, or similarly complex broadcast experience strongly preferred.

Skills

• Strong understanding of advertising trafficking workflows, campaign management, commercial inventory, and linear and streaming advertising environments.
• Strong commercial orientation with the ability to connect advertising capabilities to advertiser needs, sales priorities, and revenue opportunities.
• Demonstrated ability to collaborate effectively and build relationships within highly