Ad Operations Specialist

About Our Client

The organization operates in the sports marketing and media industry, focusing on enabling brands to engage with sports fans at local, regional, and national levels through a variety of media assets including linear, digital, and experiential platforms. It manages extensive multimedia rights, uniform branding, and sports sponsorship platforms for college and high school sports, as well as live broadcasts of major league games. The organization addresses the challenge of connecting brands with sports audiences by leveraging partnerships and innovative marketing solutions across the United States.

About the Opportunity

The Ad Operations Specialist role is responsible for overseeing digital advertising operations across partner sports websites and mobile applications. This position acts as the operational link among sales teams, service partners, technology vendors, and university partners to ensure campaigns are executed efficiently and effectively. The role focuses on optimizing campaign performance, managing inventory strategy, and supporting advertising technology initiatives to drive revenue growth.

Responsibilities

• Manage digital advertising operations across university and high school partner platforms
• Collect and submit campaign requirements through the campaign management platform, ensuring accuracy
• Coordinate campaign launches, updates, and priorities with internal teams and service partners
• Serve as the primary operational liaison with advertising service providers
• Monitor campaign performance and resolve operational issues
• Provide inventory forecasts and monetization guidance to sales teams
• Analyze inventory utilization and optimize supply and yield
• Act as a subject matter expert on digital advertising capabilities and best practices
• Collaborate with technology vendors on platform improvements and integrations
• Develop operational standards, documentation, and best practices
• Stay informed on digital advertising trends and recommend improvements
• Produce reports and insights to support revenue growth
• Perform other related duties as assigned

Requirements

• Bachelor's degree in digital media or related field preferred
• Minimum of 5 years' experience in digital advertising operations or related roles
• Strong knowledge of digital advertising ecosystem and ad serving technologies such as Google Ad Manager 360
• Understanding of audience targeting and data-driven advertising
• Highly organized with the ability to manage multiple projects
• Proficiency in Microsoft 365 applications including Excel, PowerPoint, and Teams
• Client service orientation with strong follow-through
• Excellent communication skills to educate and guide diverse stakeholders

Pay

Base pay range: $85,000—$90,000 USD