Acquisition Manager, Enablement

About the role

The Manager, Acquisition Enablement is a hands-on media practitioner who keeps TFD's acquisition program running with precision. You own the integrity of our media plan and forecast across channels, maintain the measurement infrastructure that channel owners depend on, and serve as the connective tissue between Paid Social, Paid Search, Partnerships, Media, and our Data & Analytics team.

Responsibilities

• Own the maintenance and integrity of TFD's acquisition media plan and forecast across channels — keeping spend, pacing, and projections current as channel owners execute against CAC and growth targets.
• Support go-to-market planning in partnership with Product Marketing, helping to translate launch and campaign moments into channel-level media plans and ensuring measurement is in place from day one.
• Serve as the connective tissue between channel owners (Paid Social, Paid Search, Partnerships, Media, Owned Channels) and our Data & Analytics team, ensuring everyone is working from a shared, trusted view of performance.
• Lead the implementation and ongoing governance of measurement infrastructure — pixels, UTMs, taxonomy, and tagging standards — so that every channel is tracked consistently and reporting is reliable.
• Build and maintain acquisition reporting frameworks that surface actionable insights to channel owners and senior media leadership on a regular cadence, translating data into clear recommendations.
• Partner with Data & Analytics to design and evolve our growth measurement architecture — including incrementality testing, attribution models, and CAC/LTV reporting — as our channel mix and media complexity grow.
• Identify gaps or inconsistencies in how we're capturing and reporting performance across the funnel, and drive the cross-functional work needed to close them.

Requirements

• 5+ years of experience in growth marketing, media planning, or marketing operations with a strong foundation in the tools, infrastructure, and processes that make acquisition programs run.
• Fluent in marketing analytics (GA and Looker preferred) and can build, maintain, and clearly communicate channel-level forecasts and performance reports without losing the thread between the numbers and the business goal.
• A solid grasp of measurement fundamentals such as pixels, UTMs, tagging taxonomy, attribution, and take ownership of getting them right rather than assuming someone else will.
• Comfortable partnering with Data & Analytics teams, whether that's scoping a new measurement framework, QA-ing a tracking implementation, or translating a business question into something a dashboard can answer.
• Communicate clearly, flag issues early, and operate with a high degree of ownership. Channel owners and senior leadership trust you to surface what matters before it becomes a problem.
• Loves dogs.

Qualifications

• Experience with digital marketing platforms (Google Ads, Facebook Ads, etc.)
• Strong understanding of marketing analytics and attribution modeling
• Ability to manage multiple projects simultaneously and meet deadlines
• Excellent communication and interpersonal skills
• Experience with CRM systems and database management

Skills

• Marketing Analytics
• Measurement Fundamentals
• CRM Systems
• Project Management

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

Pay

The anticipated hiring base compensation range is USD $120,000 - $140,000 annually.

Schedule

In-office 4-5 days a week.