Account Marketing Manager [AQ-12010]
About the role
Join a globally recognized leader in the retail and lifestyle industry, celebrated for its innovative products and profound cultural impact. This role offers the opportunity to drive significant business growth and elevate brand presence by influencing consumer engagement and market share. You will work closely with sales and merchandising teams to create and execute impactful marketing and activation plans for key accounts, delivering measurable business growth and improving brand health.
Responsibilities
- Define and align the seasonal marketing calendar, incorporating product, retail, and brand activity.
- Execute the seasonal Account Marketing Calendar to ensure success at the point of purchase by category, in key locations against agreed-upon KPIs.
- Create, deliver, and execute the activation strategy and roadmap.
- Drive and secure sell-through and consumer engagement with market share growth, ensuring all commercial and strategic goals are met.
- Measure the effectiveness of account activation plans, ensuring execution with excellence visually and via sell-out.
- Develop and execute consumer activation activity against targeted categories and concepts across all channels and platforms.
- Secure the highest share of space within key destination locations.
- Manage the seasonal activation calendar process from virtual download to in-store implementation, including all account interaction meetings at all levels.
- Understand product, customer, and consumer needs from the market and all channels.
- Support special product development and franchise creation/development as appropriate.
- Serve as the consumer activation point of contact both internally and externally.
- Collaborate closely with Global Brand teams to secure best-practice implementation of global strategy.
- Manage budgets and costs within agreed measures.
- Understand the consumer retail environment, including distribution points, share of buy, competitor concepts, and support tools.
- Execute and implement toolkits needed, from briefing customer requirements to in-store deployment.
- Conduct relevant reporting activities to measure efficiency and commercial success.
Requirements
- 5 to 8 years of relevant experience.
- Background in Category Management, Merchandising, Ranging, special product development, or Sales.
- High professional maturity and strong communication skills.
- High influencing skills and ability to make fact-based decisions.
- Strong analytical skills and business acumen with the ability to assume a broader perspective (cross-markets/global).
- Structured, organized, and process-oriented.
- Ability to work effectively within a team environment and under pressure.
- Intermediate to advanced skills in MS Office.
- Fluent in English.
About the company
Our client strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. They are committed to continuously strengthening brands and products to improve their competitive position. Their strategic focus is on increasing brand credibility, elevating the consumer experience, and pushing the boundaries in sustainability. The execution of their strategy is enabled by a mindset of innovation across all dimensions of their business as well as their digital transformation.
Benefits
Eligible talent through Aquent Talent gain access to:
- Subsidized health, vision, and dental plans.
- Paid sick leave.
- Retirement plans with a company match.
- Free online training through Aquent Gymnasium.