Account Manager, Portfolio

About the role

This position is based in our 275 Grove St, Auburndale, MA 02466, USA office. The Account Manager, Portfolio position is part of the Global Portfolio Sales team at Informa TechTarget, responsible for managing high-value accounts that contribute to over 30% of the company's revenue. This team oversees a range of product lines and plays a pivotal role in driving growth across the business.

Key Responsibilities

• You will be assigned to a team that focuses on high-value accounts. In this role, you’ll work closely with a Strategy Director, who leads client management across Informa TechTarget's various divisions, and a team of Account Managers and Specialists.
• The goal is to drive revenue growth by expanding our footprint within assigned accounts through upselling at the product level or cross-selling into new lines of business.
• Actively prospect into assigned accounts with the goal of multithreading, upselling, and cross-selling.
• You will work to expand business within current accounts and break into new areas, increasing our footprint and enhancing customer relationships.
• Manage existing pockets of business, delivering on deals either sold by yourself, the Strategy Director, or collaboratively by the team. This includes renewing deals and ensuring ongoing client satisfaction while driving additional revenue.
• Your role will have a dual focus: delivering on revenue targets through renewals and executing strategies to convert new business opportunities into revenue.

Qualifications

• The ideal candidate will have demonstrated experience working with B2B technology marketing platforms, specifically:
  • Leveraging account and prospect-level intent data to drive marketing campaigns and sales enablement
  • Proven track record creating and managing webinar content across professional communities
  • Background in implementing targeted advertising campaigns to reach active B2B tech buyers
  • Experience developing or managing customized online environments for user engagement
  • History of participating in or organizing online summits featuring industry experts
  • Demonstrated ability to develop high-performance marketing assets for B2B technology audiences
• Industry Knowledge Requirements:
  • The successful candidate will possess in-depth knowledge of multiple technology sectors, including:
    • Cybersecurity
    • Cloud and IT Infrastructure
    • Data Management and Analytics
    • Networking
    • Storage and Data Protection
    • Unified Communications and Collaboration
    • AI Software and Services
    • Application Development
  • Preferred Qualifications:
    • 3+ years of experience in B2B technology marketing
    • Proven success using intent data to drive marketing and sales outcomes
    • Strong understanding of the B2B technology buyer journey
    • Experience working across multiple technology verticals
    • Demonstrated ability to translate technical concepts for various audience segments
    • Track record of successful campaign execution using marketing technology platforms

  Additional Information

  • We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more.
  • When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
  • We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.
  • Here’s some of what you can expect when you join us.
  • But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

  Our benefits

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning
  • Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world
  • We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.

  Equal Opportunities Employer

  We are formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.