Account Manager, Performance Growth (App)

About the role

NewsBreak is seeking an Account Manager to join its Ad Platform team. This role involves managing a portfolio of performance advertisers in the App vertical, focusing on revenue growth through campaign optimization and scale. You will partner with advertisers, media buyers, and internal teams to maximize client ROI (ROAS, CPA, CAC) on NewsBreak.

Responsibilities

• Own quarterly retention and revenue growth targets across your dedicated client portfolio, identifying high-value opportunities to unlock incremental budgets.
• Continuously monitor, analyze, and optimize performance campaigns to ensure advertisers consistently meet and exceed target KPIs (ROAS, CPA, CPI, LTV).
• Provide proactive, data-driven optimization strategies across bidding tactics, audience targeting, conversion funnels, and creative refresh cycles to scale daily ad spend.
• Conduct regular performance reviews and Quarterly Business Reviews (QBRs), translating complex campaign data into compelling, revenue-generating stories.
• Identify spend barriers early, troubleshoot attribution gaps, and execute structured save and re-activation plans for at-risk or stalled accounts.
• Partner closely with Product, Engineering, and Ad Operations teams to serve as the voice of the customer, translating client feedback into actionable platform improvements.
• Drive platform adoption by educating clients on NewsBreak's latest bidding algorithms, native ad formats, targeting tools, and measurement solutions.
• Lead product testing roadmaps and alpha/beta programs, collaborating cross-functionally from technical setup and campaign launch to post-test evaluation and feedback loops.
• Troubleshoot complex technical integrations (pixels, SDKs, server-to-server tracking) alongside internal ad ops and technical teams.

Requirements

• 3+ years of experience in account management, customer success, or performance media buying within digital advertising or ad tech.
• Proven track record of growing account revenue, optimizing campaign performance to scale spend, and driving product feature adoption.
• Demonstrated ability to work cross-functionally with Product, Engineering, and Ad Operations teams to resolve client issues and influence feature roadmaps.
• Deep technical understanding of biddable auction advertising, ad server technology, pixel setup, and event tracking/attribution.
• Strong analytical skills: ability to turn raw performance data into actionable campaign optimizations and revenue opportunities.
• Exceptional communication and presentation skills, with experience delivering data-backed QBRs to client decision-makers.
• Bachelor's degree in Business, Marketing, Economics, or related field.

Preferred Qualifications

• Experience managing campaigns in the Mobile App (User Acquisition/App Install) vertical.
• Familiarity with Mobile Measurement Partners (AppsFlyer, Adjust, Singular) and server-to-server tracking integrations.
• Hands-on experience scaling ad spend on self-serve auction platforms (e.g., Meta Ads Manager, TikTok Ads Manager, Google Ads).