Account Manager, Health

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.

Responsibilities

• Manage and maintain cross-channel, programmatic advertising campaigns (i.e. display, video, native, rich media) in partnership with clients and internal teams to help clients connect with their customers/users
• Serve as the main point of contact for assigned accounts and ensure client deliverables and campaign needs are met in a timely manner
• Coordinate with internal teams to build Health specific audiences, launch campaigns on time, and drive optimum performance throughout the campaign’s flight
• Develop a thorough understanding of Cadent Health products and services to upsell when performance and/or offerings align with customer’s business needs
• Partner with Data Analytics to prepare regular and post-campaign reporting presentations to analyze performance and provide recommendations for campaign optimizations and new opportunities for future campaigns
• Collaborate with Sales Managers to strategize and identify ways to optimize campaign performance to drive peak results for clients and health audiences
• Ensure excellent customer satisfaction levels with every customer engagement
• Keep abreast of digital media developments and industry technologies and capabilities, especially in the Health/Pharma space

Requirements

• College diploma, with relevant degrees in marketing or communications
• 2-3 years in a client facing programmatic, account management, customer success or media planning role in the Health/Pharma space
• Prior account management experience at an ad tech or media company is a must; experience in supporting Health/Pharma campaigns is a plus
• Strong understanding of interactive media planning and buying, and success metrics (NPI Reach, Audience Quality, CPQA, CTR, CPA, CPC, CPM, etc.)
• Organized and detail oriented, with the ability to multi-task
• Responsible, resourceful, and results & goal driven
• Independent, confident, positive, and enthusiastic attitude
• Possess great initiative and proactively identifies new opportunities
• Able to demonstrate strategic communication, analytical thinking and collaboration with both clients and internal team members
• Familiarity with Microsoft Office, Salesforce, Google Analytics, DCM, DoubleVerify, IAS, IQVIA, IPSOS, Crossix, Symphony, NPI Insights & Reporting
• Understanding of the programmatic market, with exposure to bid management and campaign management optimization strategies

Qualifications

• Legally authorized to work in the United States without employer sponsorship now or in the future