Account Manager - Direct Marketing

Responsibilities

• Set strategic direction through innovative idea generation, looking at traditional channels and new, alternative direct response programs.
• Participate in team meetings, and present results to clients and partners.
• Write/review strategy briefs for selected clients.
• Review creative and make sure it is on strategy and meets objectives set in creative brief.
• Review and provide feedback for acquisition list plans provided by outside partners.
• Develop segmentation and merge/purge instructions to service bureaus on behalf of clients.
• Work with partner vendors to oversee execution of program.
• Create and analyze reports needed to develop strategy, creative and segmentation consultation.
• Help the account team develop annual budgets.
• Attend industry conferences if needed.

Requirements

• Bachelor’s degree and 6-10 years of marketing and/or communications experience required.
• Must demonstrate a solid knowledge of CRM, Digital, Data, and Direct Response Marketing.
• Strong written and verbal communication abilities.
• Good proofreading skills.
• Organized and detail oriented.
• Can work well in a team and independently.
• Track record of excellent customer/client service.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

Benefits

Offering a competitive salary and a generous benefits package.