Account Executive, Trade Promotion Management/Optimization (TPM/TPO)

About the role

Seize the opportunity to join the trailblazing team at TELUS Agriculture and Consumer Goods (TAC), a powerhouse committed to disrupting the status quo with state-of-the-art applications that leverage data to reimagine the global food system. As an Enterprise Account Executive, you will partner with Fortune 500 and mid-market CPG manufacturers to solve one of the industry’s most pressing challenges: optimizing trade promotion spend and effectiveness. Our TPM/TPO solutions help manufacturers eliminate waste in promotional strategies, improve channel relationships, and drive measurable ROI.

What you’ll do

• Lead enterprise account strategy and relationship development with CPG manufacturers, positioning yourself as a trusted strategic advisor and business partner.
• Develop account plans that identify growth and expansion opportunities while maintaining strong stakeholder relationships.
• Conduct discovery conversations with manufacturer stakeholders to understand trade promotion challenges, competitive positioning, current processes, and business objectives; synthesize insights into compelling ROI-driven business cases.
• Deliver consultative sales presentations in partnership with Solution Architecture and Product Management teams, translating complex TPM/TPO functionality into clear business outcomes for technical and executive stakeholders.
• Serve as the primary lead for RFP/RFI responses, articulating how TELUS solutions solve specific client business challenges and deliver measurable ROI compared to competitive alternatives.
• Collaborate closely with Product Managers and Business Development teams to identify product gaps, refine messaging for new functionality and enhancements, and define go-to-market positioning based on market intelligence and client feedback.
• Develop and execute account strategies that expand wallet share and drive new business growth while maintaining strong relationships across the manufacturer organization.
• Support implementation project planning by gathering and synthesizing stakeholder information during the sales cycle to ensure smooth solution deployment and early value realization.

What you bring

MUST-HAVES

• 6 or more years of enterprise SaaS sales experience with a proven track record of driving deals and influencing purchasing decisions with Fortune 500 and mid-market clients.
• Advanced consultative selling expertise—demonstrated ability to diagnose complex business challenges, understand client pain points, and translate them into compelling ROI-driven solution narratives that demonstrate competitive advantage.
• Demonstrated ability to deliver clear, concise, and impactful product demonstrations and presentations that effectively communicate functionality, value proposition, and competitive differentiation to both technical and business stakeholders; comfort presenting to executive audiences.
• Excellent communication skills (verbal and written)—ability to articulate complex concepts clearly to diverse audiences including C-suite executives, finance teams, and operational stakeholders; strong RFP/RFI writing and proposal development skills.
• Proven ability to work effectively in matrixed team environments, gaining results without direct line authority while collaborating with Sales, Business Development, and Product Management teams.
• Strong analytical and problem-solving skills—ability to understand complex business processes and translate them into value propositions.
• High degree of flexibility and adaptability in managing dynamic priorities and evolving client needs in a fast-paced environment.
• Intellectual curiosity and strong learning velocity—willingness to become a subject matter expert in TPM/TPO dynamics and CPG manufacturing business processes; ability to ramp quickly on new domain knowledge with support from internal experts.
• Valid driver’s license and willingness to travel as required to support key customer relationships.

HIGHLY DESIRED

• Experience in financial services, supply chain, healthcare, or operational software sales where you’ve had to ramp deeply into domain expertise and translate technical functionality into business outcomes.
• Demonstrated success closing complex, multi-stakeholder enterprise deals with ROI and financial impact focus.
• Experience supporting or leading implementation projects, including stakeholder management, requirements gathering, and deployment planning.

GREAT-TO-HAVES

• Previous CPG sales, sales engineering, or solution architecture experience.
• Proven experience with TPM/TPO solutions—either as a user, system administrator, domain expert, or having played an integral role in TPM system implementation.
• Experience in Finance, Sales Finance, Trade Finance, or Revenue Management within a CPG manufacturer environment.
• Demonstrated success in a hunter/business development role, with experience identifying new market opportunities and driving new business growth in the CPG or SaaS space.
• Familiarity with competitive TPM/TPO solutions and ability to articulate market differentiation.
• Data-driven mindset with experience in trade promotion analytics, reporting, or using data to inform ROI demonstrations and business case development.
• Knowledge of broader TAC ecosystem solutions (agriculture, supply chain, data analytics) and ability to position integrated value propositions to CPG manufacturer clients.
• Commitment to continuous learning and staying current with product roadmaps, emerging functionality, and market trends in the TPM/TPO and CPG space.