Account Executive, Performance Media - Burson

About the role

We are seeking an Account Executive, Performance Media to support our Corporate Affairs and Public Affairs practice. This role will work alongside senior performance media and account team members to help execute paid media campaigns for a portfolio of high-profile clients spanning corporate reputation, public affairs, advocacy, public policy, and issue-based communications.

Responsibilities

• Assist with the setup, launch, monitoring, and management of paid media campaigns across client accounts.
• Support campaign execution across platforms including Meta, LinkedIn, TikTok, Google Ads, YouTube, DV360, and The Trade Desk.
• Help build audiences, manage targeting, implement tracking, conduct QA, and prepare campaigns for launch.
• Ensure campaign details, budgets, timelines, and deliverables are tracked accurately.
• Monitor campaign performance and identify optimization opportunities.
• Assist with audience refinements, budget adjustments, creative testing, and other optimizations.
• Prepare campaign reports, dashboards, and performance updates.
• Analyze campaign metrics and identify key takeaways.
• Support paid media campaigns that advance corporate reputation, advocacy, public affairs, and public policy objectives.
• Partner with Account Supervisors, Vice Presidents, and performance media specialists on day-to-day campaign management.

Requirements

• 1-2 years of experience in digital marketing, paid media, advertising, communications, public affairs, or agency environments.
• Familiarity with paid social, search, and/or programmatic advertising.
• Exposure to platforms such as Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, TikTok Ads Manager, DV360, or The Trade Desk.
• Understanding of advertising fundamentals, audience targeting, campaign reporting, and optimization principles.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Ability to manage multiple projects in a fast-paced environment.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

Preferred Qualifications

• Experience supporting public affairs, advocacy, issue campaigns, policy communications, political campaigns, or corporate reputation initiatives.
• Search and programmatic experience strongly preferred in addition to paid social experience.
• Familiarity with audience and voter or stakeholder data platforms such as LiveRamp, Applecart, Atlas, i360, or BlueLabs.
• Experience using competitive intelligence tools such as AdClarity, Pathmatics, or comparable platforms.
• Experience supporting technology, AI, infrastructure, retail, telecommunications, healthcare, or regulated-industry clients.
• Agency, public affairs, political, advocacy, or communications environment experience preferred.
• Relevant platform certifications across major media platforms are a plus.

Benefits

We offer a competitive benefits package, including professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture, and packages designed to reward and retain top talent.

Pay

The base salary for this position at the time of this posting may range between: $35,000—$75,000 USD