Account Executive, Group Sales - New York Liberty

About the Company

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty, and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement. The company also includes a media portfolio (Type.Set.Brooklyn and BK Mag), Brooklyn Wine Club, and a hospitality business developing location-based entertainment properties. Driven by a pursuit of excellence, the company innovates to elevate its business and expand its fan base while fostering a culture of belonging and inclusion.

About the Role

The New York Liberty Group Sales team focuses on growing the Liberty fan base and creating memorable experiences by connecting businesses, schools, youth organizations, nonprofits, and community groups with New York Liberty basketball. The Account Executive, Group Sales – New York Liberty is responsible for generating new ticket revenue with a primary focus on group sales and experiences. This role involves developing new business through proactive prospecting, cultivating relationships, and managing the full sales process from outreach to fulfillment. The position reports to the Senior Manager, Group Sales and requires attendance at New York Liberty home games and other events, including nights, weekends, and holidays.

Responsibilities

• Drive new business and ticket revenue through proactive outbound prospecting, with a focus on New York Liberty group sales and experiences.
• Meet or exceed weekly, monthly, and annual revenue, outbound activity, appointment, and performance goals.
• Develop and maintain a strong pipeline of prospective group buyers across businesses, schools, youth sports organizations, nonprofits, and other market segments.
• Build relationships with group leaders and decision-makers to understand their objectives and develop tailored ticket packages.
• Manage the full sales cycle, including prospecting, discovery, presentations, proposals, closing, fulfillment, and ongoing relationship management.
• Accurately track sales activity, opportunities, customer interactions, and forecasts in Salesforce.
• Respond to inbound leads in a timely manner and convert qualified opportunities into group business.
• Attend New York Liberty home games and events to host clients, execute group experiences, and support sales initiatives.
• Represent the New York Liberty and Brooklyn Sports & Entertainment at networking events, community functions, and industry events.
• Partner with internal teams (Ticketing, Marketing, Community Relations, Operations, etc.) to develop and execute memorable group experiences.
• Identify opportunities to renew and grow existing group accounts while fostering long-term fandom.
• Cross-sell additional Brooklyn Sports & Entertainment ticketing, hospitality, and event opportunities as assigned.
• Contribute to special projects and team initiatives supporting Group Sales and broader organizational goals.

Requirements

• 1–3 years of sales experience; ticket sales, sports, live entertainment, hospitality, or high-volume sales preferred.
• Demonstrated ability to prospect for new business and work toward individual revenue and activity goals.
• Strong verbal and written communication skills with the ability to connect effectively with diverse customers.
• Customer service and relationship-building skills with a focus on creating positive experiences.
• Ability to manage multiple prospects, accounts, and priorities while maintaining attention to detail.
• Comfort with outbound sales activity, including phone, email, networking, and in-person prospecting.
• Experience using Salesforce or another CRM platform is preferred.
• Ability to work New York Liberty home games and other events, including nights, weekends, and holidays.
• Interest in women’s sports, basketball, live entertainment, and the growth of the New York Liberty and WNBA is strongly preferred.

Core Competencies

• Results-oriented: Motivated by goals and takes ownership of individual performance.
• Relationship-driven: Enjoys connecting with people and building long-term value.
• Proactive: Seeks out opportunities and approaches prospecting with energy and persistence.
• Customer-focused: Prioritizes delivering an exceptional experience beyond the transaction.
• Collaborative: Communicates effectively and works across teams to achieve customer outcomes.
• Adaptable: Comfortable in a fast-paced environment and adjusts quickly to evolving priorities.
• Growth-minded: Seeks feedback, learns from results, and continuously improves sales skills.

Pay

$26.45 / hour

Benefits

• Bonus eligibility
• Medical, dental, and vision coverage; HSA and FSA eligibility
• 401(k) Employer Match at 4%
• Competitive PTO policy and Company Holidays
• Parental leave policy eligible after 6 months of service
• Access to events at Barclays Center, subject to ticket availability
• Free lunch onsite Monday–Thursday; onsite barista bar
• Additional benefits

Schedule

Full-time. Expected to attend New York Liberty home games and other events, including nights, weekends, and holidays.

Work Environment

The role is primarily office-based in Industry City but requires attendance at New York Liberty games and events, which may include evenings, weekends, and holidays.