Account Executive, Group Sales

About the role

The Account Executive, Group Sales, is a critical role at Watkins Glen International, responsible for driving group sales ticket revenue at the NASCAR business unit. This position involves generating new sales revenue through prospecting, maintaining strong relationships, and providing exceptional customer service.

Responsibilities

• Generate new sales revenue through prospecting, cold calling, and in-person appointments
• Proactively seek new leads through referrals, networking, and prospecting businesses and organizations
• Maintain a 60-80 call per day volume as well as an aggressive meetings schedule
• Set appointments with key decision makers in the community to assess the opportunity to develop and grow opportunities
• Responsible for the growth of existing relationships in order for the client to maximize spend and generate repeat business
• Renew and provide enhanced opportunities and/or experiences to existing group sales customers
• Aid in the creation, development, and implementation of new concepts designed to generate new sales revenue streams
• Meet and exceed weekly, monthly, and yearly sales goals
• Maintain accurate and detailed records of all current clients and prospects within our CRM system
• Provide superior customer service to clients and prospects both in-person and over the phone
• Execute group sales set up, execution, and delivery of client services on race day

Qualifications

• Bachelor’s degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
• Minimum one (1) year of sales experience, preferably in a sports sales environment
• Strong verbal, written, interpersonal, and presentation skills
• Comfortable making cold calls on the phone and face-to-face sales presentations
• Strong organizational, time management, and problem-solving skills
• Ability to function in a fast-paced environment, handle multiple projects simultaneously, and adhere to deadlines
• Proficiency with Microsoft Office (Word, Excel, Outlook, Teams, PowerPoint)
• Previous CRM and ticketing platforms experience a plus
• Must have a valid driver’s license
• Regularly required to sit, stand, walk, talk, hear, reach, use hands to feel and handle, ability to lift 20 pounds and see including close vision
• Must be able to work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) workdays and extended numbers of days (race events)

Work Conditions

• Indoor office setting and outdoor conditions, including but not limited to varying weather conditions, fumes, and noise