Account Executive, Group Sales

About the role

The Account Executive, Group Sales is responsible for driving new business through outbound prospecting, cold calling, networking events, referrals, and face-to-face meetings to generate revenue through full menu selling with a primary focus on group ticket sales. The Group Sales Representative will identify, create, and execute innovative group sales initiatives that attract new audiences, grow attendance, and generate incremental revenue. Success in this role requires creativity, persistence, and the ability to build meaningful relationships within the community and business sectors. This position reports to the Manager of Group Sales.

Responsibilities

• Execute sales campaigns, initiatives, and training programs established by leadership.
• Meet or exceed annual revenue goals through full menu selling, with a primary emphasis on group ticket sales.
• Prospect and generate new business opportunities through cold calling, networking events, referrals, community outreach, and strategic partnerships.
• Sell the full menu of ticket products, including group tickets, season memberships, partial plans, hospitality packages, and specialty experiences.
• Identify, develop, and cultivate relationships with businesses, schools, youth sports organizations, nonprofits, affinity groups, and community organizations to drive group sales revenue.
• Create, brainstorm, and help execute new group sales programs, theme nights, and promotional initiatives designed to engage targeted audiences and generate attendance growth.
• Work collaboratively with internal departments to bring new group experiences and group night concepts to life, from idea generation through execution.
• Maintain or exceed daily, weekly, and monthly hustle metrics, including outbound calls, appointments, presentations, and networking activities as established by leadership.
• Develop and manage a consistent sales pipeline by identifying, qualifying, and nurturing prospects through the sales process.
• Deliver compelling sales presentations and customized proposals to prospective clients and organizations.
• Maintain accurate records of all prospecting, sales activities, and customer interactions