Account Executive, Digital Advertising Channel Partnerships

About the role

Equifax’s US Information Solutions (USIS) business unit is seeking a strategic Account Executive – Digital Advertising Channel Partnerships to join its Data-Driven Marketing sales team. The USIS business unit transforms massive consumer and commercial datasets into actionable consumer and commercial risk, identity and fraud, and marketing insights that create a competitive advantage for customers and open new opportunities. The Data-Driven Marketing team delivers solutions that leverage data insights to attract the right new customers, deliver a positive experience, and deepen existing relationships.

Responsibilities

• Drive Strategic Growth: Own the end-to-end sales cycle to identify, pipeline, and close net-new opportunities while aggressively protecting and growing existing revenue across complex digital advertising and AdTech channel partners.
• Act as a Trusted Advisor: Consult deeply with clients to understand their business imperatives, embedding Equifax’s differentiated consumer marketing data and identity solutions into their digital ecosystems.
• Orchestrate Deal Execution: Lead cross-functional Equifax teams—including pre-sales, solutions, and delivery—to seamlessly execute complex, multi-solution deals and drive maximum customer value.
• Own Account Strategy: Develop and execute comprehensive account plans that align clients’ digital growth strategies with Equifax’s advanced analytics capabilities.
• Navigate the C-Suite: Build and maintain high-trust, strategic relationships with economic buyers, decision-makers, and key influencers within partner accounts.
• Prove ROI: Prepare and conduct compelling quarterly business reviews (QBRs) that demonstrate tangible value, anticipate future needs, and position optimal Equifax solutions.
• Manage the Business: Oversee complex pricing negotiations, contracting processes, and ongoing contract compliance to ensure profitable, sustainable partnerships.

Requirements

• Education: Bachelor’s degree from an accredited university or equivalent work experience.
• Proven Sales Excellence: 7–10 years of experience consistently meeting or exceeding quota in an Enterprise Account Executive, Channel Partnership, or Senior Business Development role.
• Deep AdTech Fluency: Strong industry expertise in the MarTech and digital media ecosystems, with a deep understanding of programmatic advertising, identity resolution, consumer graphs, and broader digital marketing channels (SEO, SEM, social, display).
• Technical Acumen: High proficiency navigating complex digital tools, including CRM systems (e.g., Salesforce), marketing automation platforms, and data analytics dashboards.
• Executive Presence: Demonstrated ability to build relationships, present compelling data-driven value propositions, and negotiate complex agreements with C-level stakeholders.
• Strategic Agility: A highly adaptable mindset with the ability to stay ahead of the rapidly evolving advertising landscape, learning new technologies and pivoting sales strategies as market trends shift.

Qualifications

• Product Knowledge (Marketing Data): Proven experience directly selling complex consumer or business marketing data. Ability to position highly targeted datasets—such as SKU-level consumer purchasing data, B2B firmographics, or advanced audience segments—to drive campaign ROI.
• Relentless “Hunter” DNA: Resilient, proactive, and consultative seller who aggressively hunts for new revenue streams, scales partnerships, and thrives in a high-performance, quota-driven environment.
• Omnichannel Fluency: Strong understanding of how data flows across diverse advertising formats, including Connected TV (e.g., Madhive), streaming audio (e.g., Pandora/SiriusXM), native/programmatic (e.g., OpenX, Pubmatic, Taboola), and digital out-of-home (OOH) partners (e.g., Outfront Media, Lamar Advertising).
• Elite Media or AdTech Pedigree: Previous experience working at a major media agency holding company or a premier AdTech platform/partner.

Pay

Base salary range: $117,110.00 – $160,000.00. Eligible for a sales incentive compensation program at approximately 55%.